Google+, Facebook, Twitter and what you should be doing to keep up with the social networking trends…

Social networking is now bigger than ever. With businesses using sites to network with existing and potential clients, it’s seen as a “must” part of any marketing strategy. But are you clued-up on your social networking sites? Let CuCo give you a quick low-down.

Facebook is now world-renowned with more than 300 million users logging on to keep in touch with friends and family. It has also grown as a tool for businesses to interact with their customers via their own Facebook page. If used well, you can raise the profile of your business and your brand by having people approve you and show that they want to connect online.

Through Facebook you are able to strengthen brand identity and your profile, build customer relationships, generate word-of-mouth advertising, steer customers towards your website and also be found by prospective customers. You can also buy advertising space on Facebook to target potential customers.

Facebook has teamed up recently with Skype, “making it easier than ever for people to keep in touch”. They’ve also just launched a page aimed at businesses who want to use the site:

Check out CuCo’s facebook page:

Twitter is also an excellent “cost-free” method of getting your business news out to people who are interested in your products or services. You can benefit by “tweeting” news about your products or exclusive offers, collecting feedback from customers and prospects, passing on news about your sector, commenting on general business issues and letting people know what is going on at your firm.

However, Twitter can be difficult to manage and update when you are busy running your business. It can be a time-consuming process to ensure you are using it effectively.

The latest arrival on the scene is Google+ which rivals Facebook as a social networking site. Google+ requires users to arrange their contacts in different categories or circles. Its default settings embrace Friends, Family or Acquaintances; you can therefore target messages at particular contacts. Although this is currently at a testing stage for personal use, Google are said to be looking at Google+ for businesses in the near future. Watch this space..!

So, do you have time to keep on tweeting? And to ensure your Facebook page is up to date? CuCo can provide you with an expert service in social networking to make sure you are reaping its full benefits and it’s creating new business for you. Get in touch with us to find out more!