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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!


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Folding techniques

This entry is part 1 of 10 in the series Design Techniques & Terminology

In the first of many articles we would like to offer you a resource for terminology used in the design/printing industry. The first subject we will touch on is folding. There are many techniques to fold paper for use in flyers, leaflets, brochures – in fact, anything that is printed may be folded in some way.

All Designers fold.

Folding is a primary design tool.

It has applications for packaging designers, architects, product designers, fashion designers and many more professionals.

And yet, as Paul Jackson said in his famous book From Sheet To Form, despite being so ubiquitous, folding as a design topic is rarely discussed.

Although for the majority of people, the notion of folding is synonyms with the brightly-coloured square paper sheets of origami, all manner of sheet materials can in fact be folded.

For creative design agencies like CuCo, folding techniques can have many helpful applications.

They can lay down the order in which information is delivered for maximum effect, like in a DL tourism leaflet. They can add that special extra step in direct mail to really make your creative idea jump off the page and get your consumer’s attention. Or they can even encase products to transform your ordinary product into a ‘gift-able item’ and drastically increase the price-point value.

Great ready. It’s time for you to learn all about folding techniques, and how to use them creatively.

Here we explore the basics of folding techniques for Creative Designers. They’re the most common folds and should enable you to design a successful concept.

Types of folding:


single fold

Accordian/Z fold/Concertina

accordian / z fold / concertina fold

Closed gate

closed gate fold

Parallel map

parallel map fold


signature fold


broadside / broadsheet fold

Concertina letter

concertina letter fold

Standard/C fold/Biz letter

standard / c-fold / biz letter fold


gate fold

Parallel double

parallel double fold


roll fold


endorsment fold

French/right angle

french / right angle fold

Parallel booklet

parallel booklet fold

Once, you’ve had a look, why not print this page off, then fold it? Will you choose a signature, concertina or roll fold?

For help incorporating folding techniques into your next project, call CuCo on 01202 911959, or email us at – let’s get creative!

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