All the information you will find on this page is courtesy of the Design Council, the national strategic body for design.
When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets – money allocated to activities such as design, perhaps. However, design is a powerful tool in a downturn that should not be compromised.
As branding and design experts with plenty of experience, CuCo know about the importance of design for businesses and brands. Check out these statistics and see for yourself:
Our research shows that more than half of the UK’s businesses:
• … are looking to design their way out of downturn
Over half (54%) of the firms in our survey thought design would contribute to a large or great extent in helping maintain their competitive edge in the current economic climate.
• … think design is more important now than ever
Similarly, 53% thought that design had become more important in helping the firm to achieve its business objectives over the last three years.
• … think design is integral to the economic performance of the UK
The same number of people agreed or strongly agreed that design is integral to the country’s future economic performance.
So – What can design do?
There are many ways design can help your business grown and perform more strongly, from improving your image (internally and externally), innovating your products or services, through to enhancing your overall efficiency and saving you money. Companies of different sizes and from different sectors have worked with designers to improve their performance during challenging conditions.