They’re creepy and they’re kooky, mysterious and spooky… but even Halloween’s most terrifying creatures don’t come close to the fear some business owners and marketers feel when they start to tackle some of the more mysterious and arduous aspects of their marketing. That’s why every day in the week leading up to Halloween, CuCo will be releasing a short article debunking a marketing demon that fills the hearts of our clients with fear and sends shivers down their spines. They say knowledge is power, it’s time to kick some of those skeletons out of your closet.


When all think alike, then no one is thinking – Walter Lippman

Creativity is without a doubt a skill and a talent that comes more naturally to some of us than others. Somehow managing to see the world from another perspective is no mean feat. Therefore it’s not surprising that just the sound of the words ‘creative’ or ‘idea’ can cast fear into the heart of the most hardened marketing professional. What if you simply hit a brick wall and can’t think of an original concept?

Ironically, research has shown that this anxiety and the terror of being judged as a ‘non-creative’ is the number one block on the road to creativity. As human beings, we also have a lack of ability to separate creation and evaluation in the brain and for that reason any ideas that don’t seem to fit with our logical perception of the world and our learned rules and boundaries tend to be dismissed subconsciously by our brain.


Beat the fear
The best thing you can do is to remove the fear from the creative process. Banish any feelings of apprehension. Find your creative space. For us that’s our newly decorated interior garden area, or simple a walk down to the beach. Create a culture within which all ideas are valid. Let the ideas flow freely and save judging their worth and practically for later.

Still scared? Our experts are here to help! Get in touch today and let’s come up with the ideas together!