Custom & Unique: The Benefits of a Bespoke Website Build
When you’re considering a new website for your business, there are a number of options to choose from, ranging from pre-built templates, customisable CMS to a fully bespoke website.
Each option has its advantages and disadvantages, and some might be more suitable to your business’s needs than others, so it’s
Bespoke website builds are naturally the best solution for any business. And whilst we would shout from the rooftops that you should always go for a bespoke website build, we appreciate that it isn’t always the most practical direction.
We always sit down with any of our clients to chat about whether a bespoke website build will be the correct approach. We firmly believe in an honest and open dialogue from the off to ensure our clients will be happy that they end up with the best digital solution.
Instantly the topic of a bespoke website build and whether it fits your needs may be confusing! But don’t worry. Our digital experts at CuCo are here to offer you some guidance.
Our previous article talked about CuCo’s own customisable CMS solution and its benefits. Now, we will be focusing on the advantages of a bespoke website. So, let’s begin.
What is a bespoke website?
A bespoke website is designed and built from scratch and is unique to your business, and is made specifically with your business goals in mind. This means that you can have the site tailored exactly to your needs in terms of functionality, design and features.
What are the advantages?
When it comes to a bespoke website design and build, it is the best solution for any complex features, such as integration between services. It also enables you to apply your business branding any way you wish. This is perfect if you have any complex brand rules or designs that push the boundaries of design.
This then follows nicely on to the next point. One of its biggest advantages over its counterparts is its flexibility. While every web solution will provide some customisation capabilities, there will inevitably be limitations – but not with a bespoke website! The site is uniquely built for your business, and it can be designed with your customers and business needs in mind, giving you a huge advantage over your competitors. It also gives you a ‘future-proof‘ design, as the site can be modified as and when your business grows.
It’s not only about giving your visitors an easy-to-use site but also about making the site easy to manage. We always apply a simple back-end, making editing easy to understand. Content is split out logically (e.g. all case studies in a dedicated area), and we structure the site to make it easy for you to maintain.
A bespoke build also means streamlined code. We only write what the site needs to function to meet your requirements and nothing more. This means lower ongoing maintenance and development costs. Because of the lack of bloat, it will mean page load speeds increase which as well as being beneficial to the user, it will also give you a better page ranking.
Finally, bespoke solutions are more secure than their counterparts. In a bespoke website, the developers themselves write code and know what is working on the site and how to resolve any issues, ensuring effortless maintenance. There are no third parties to rely on. Everything on the site is your own.
Are you interested in talking to us about a bespoke website for your business? Contact our digital team, who will be more than happy to guide you down the right path! Get in touch today.
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