You have a new product, perhaps in the food and drink sector, for example. It’s amazing and a sure winner! Time to go to market, but it’s a minefield. So many rules and regulations. Where do you start? Packaging design for any product doesn’t need to be stressful. And if all the labelling requirements and packaging regulations are applied correctly from the off, it can save you time and money.

This offers a stress-free solution as projects gather at full pace. FooCuCo Creative are packaging design specialists, boasting a wealth of knowledge and expertise. Our goal is to guide our clients through the design process to ensure all packaging regulations are met. This offers a stress-free solution as projects gather at full pace. Food and drink projects such as Ōskuhús, Dorset Sea Salt Co. and Pure Diet are great examples of how our food packaging regulations approach benefited the client.

We wanted to share a little insight into the information you may need to know for your next packaging design project. On the most basic level, your food packaging must show the following information:

  1. The name of the food
  2. A ‘best before’ or ‘use by’ date and the lot number
  3. Any necessary warnings
  4. Net quantity information
  5. A list of ingredients
  6. The country or place of origin

So, let’s take a look at these in detail: 

  1. The name of the food

This one is kind of obvious. Your packaging needs to include the name of what you’re selling. This makes it easier for people to know what they’re actually buying, but it’s also a legal requirement to state the name of your food on your packaging. 

  1. A ‘best before’ or ‘use by’ date and the lot number

Every food product expires at some point, so it’s essential to clearly state this on your product, along with the lot number. 

  1. Any necessary warnings

If your product contains certain ingredients (such as nuts, milk, certain E-numbers or caffeine), you are required to show an appropriate warning on your packaging. The Government even provides a list with the appropriate warnings for the ingredients, which you can find here

  1. Net quantity information

If you’re selling packaged food over 5g or 5ml, you must put the net quantity of your product in grams/kilograms or millilitres/litres on your packaging. The net quantity must also be close to the name of your food so that all this information can be viewed at the same time by the customer. 

Of course, there are also a few exceptions to this rule: If you’re selling herbs and spices, you must state your net quantity even if the net quantity of your product is under 5g. And if you’re selling products sold by number rather than weight, for instance, 2 bread rolls, you don’t need to show the net weight in grams, but instead the number of items inside the packaging. 

As this is all pretty confusing, there’s a full guide to quantity information on the government website

  1. A list of ingredients

If your product has more than one ingredient, you’re required to list them all in order of their weight, with the main ingredient first. Allergens must also be clearly highlighted in the ingredients list by using a different font, style, or background colour. 

  1. The country or place of origin

This is not a requirement for all products, but if you’re selling meat, seafood, honey, olive oil, wine or fruit and vegetables, you’ll most likely need to state the country or place of origin on your products. 

Also, be careful not to mislead your customers here: According to the UK labelling requirements, if the primary ingredient in the food comes from somewhere different from where the product says it was made, the label must show this. For example, a sausage roll labelled ‘British’ that’s produced in the UK with meat from Denmark must state ‘with meat from Denmark’ or ‘made with meat from outside the UK’.

  1. Any special storage conditions or instructions for use or cooking

Does your product need to be stored in a dark room or kept in the fridge? Then make sure you state this on your packaging. Similarly, if there are any instructions for using or cooking your product, you should also make your customers aware on your label. 

Of course, there are many more requirements depending on the type of product you’re selling, so the Government has pulled together an extensive list of all food labelling requirements that you can find here.

Need some help with your food packaging design? Then drop a line to our design agency. CuCo knows exactly how to create beautiful packaging designs that will make your brand stand out on the shelves and fulfil all the food packaging regulations and labelling requirements. So if you’re interested in speaking to us about your packaging, get in touch with us today!