Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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CuCo’s Guide to SEO Copywriting

SEO copywriting plays a crucial role in most digital marketing strategies yet can be extremely challenging. After all, your content not only needs to be optimised for the search engine, but it also has to appeal to its target audience. Done right, SEO copywriting is a great way to engage your audience and build a loyal customer base online. But there are a few things that need to be considered. As an experienced digital marketing agency, here are our top tips for great SEO copywriting: 

1. Get to know the algorithm 

Ok, this one should be obvious. To write high-ranking content, you should learn what makes content rank high in the first place. As Google’s algorithm is constantly changing, it is crucial to watch SEO trends and algorithm updates. Luckily, there’s plenty of online resources to make sure you can keep on top of algorithm changes. 

Sites like Search Engine Land have created useful lists with all the latest algorithm updates here. Additionally, the Search Engine Journal publishes in-depth summaries of all algorithm changes. Here’s their latest one on the July 2021 update.

2. Keyword research

Choosing the right keywords to use in your content is important, so keyword research should be at the top of your list before starting with your SEO copywriting. It’s a fundamental part of the SEO process that involves identifying popular words and phrases that people enter to find businesses like yours. As digital experts, we always offer our digital clients a professional keyword analysis as part of their website project.

3. Write for your audience first, not a search engine 

Always put your audience first. What problems are they trying to solve? Who are they? Are example questions. Make sure you really know your audience and who you want to appeal to, and write accordingly. Or even better: Get a professional copywriter to do it. When it comes to good SEO copywriting, everything from your headline to the phrases, paragraphs and sentence structure and length needs to be carefully thought through. A professional SEO copywriter understands perfectly how to appeal to different audiences and use the correct language whilst also understanding how search engines such as Google ranks certain content. So getting a professional involved could hugely benefit your content and page ranking.

Our team consists of skilled SEO copywriting experts, and to be honest, we would be lost without them. We salute you!

If you have read this article and think you need help with your SEO strategy or copywriting, get in touch on 01202 911959 or email us at hello@cucocreative.co.uk – our experienced digital marketing experts would love to help! 

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Call us on 01202 911959 or email hello@cucocreative.co.uk