SEO copywriting plays a crucial role in most digital marketing strategies yet can be extremely challenging. After all, your content not only needs to be optimised for the search engine, but it also has to appeal to its target audience. Done right, SEO copywriting is a great way to engage your audience and build a loyal customer base online. But there are a few things that need to be considered. As an experienced digital marketing agency, here are our top tips for great SEO copywriting:
1. Get to know the algorithm
Ok, this one should be obvious. To write high-ranking content, you should learn what makes content rank high in the first place. As Google’s algorithm is constantly changing, it is crucial to watch SEO trends and algorithm updates. Luckily, there’s plenty of online resources to make sure you can keep on top of algorithm changes.
Sites like Search Engine Land have created useful lists with all the latest algorithm updates here. Additionally, the Search Engine Journal publishes in-depth summaries of all algorithm changes. Here’s their latest one on the July 2021 update.
2. Keyword research
Choosing the right keywords to use in your content is important, so keyword research should be at the top of your list before starting with your SEO copywriting. It’s a fundamental part of the SEO process that involves identifying popular words and phrases that people enter to find businesses like yours. As digital experts, we always offer our digital clients a professional keyword analysis as part of their website project.
3. Write for your audience first, not a search engine
Always put your audience first. What problems are they trying to solve? Who are they? Are example questions. Make sure you really know your audience and who you want to appeal to, and write accordingly. Or even better: Get a professional copywriter to do it. When it comes to good SEO copywriting, everything from your headline to the phrases, paragraphs and sentence structure and length needs to be carefully thought through. A professional SEO copywriter understands perfectly how to appeal to different audiences and use the correct language whilst also understanding how search engines such as Google ranks certain content. So getting a professional involved could hugely benefit your content and page ranking.
Our team consists of skilled SEO copywriting experts, and to be honest, we would be lost without them. We salute you!
If you have read this article and think you need help with your SEO strategy or copywriting, get in touch on 01202 911959 or email us at firstname.lastname@example.org – our experienced digital marketing experts would love to help!