Turns out, yes it could!

The groundbreaking Mycelium technology provides a robust, sustainable and lightweight packaging alternative to plastic foams, such as polystyrene, leaving literally not mushroom for old-fashioned plastic packaging (Sorry, we’re so fungi).

‘Myceli-what’, you ask? Well, luckily for you, CuCo’s amazing eco-heroes know all about this exciting new packaging trend – and we’ve even tried and tested it ourselves!

Here’s what you need to know:

What is Mycelium?

Mycelium is the root part of a fungus. It’s actually the largest organism on the planet.

Pretty cool, right?! It get’s even better – because Mycelium is also nature’s biggest recycler!

The mushroom roots break down toxins, such as plastic or oils (that’s right, it can actually eat plastic!), turning them into nourishment that can help other living organisms thrive.

A plastic-eating, nutritious superfood? What’s not to like! But thanks to new technology, Mycelium can do even more than that.

Mycelium technology

So, how does this powerful shroom turn into a sustainable packaging alternative?

The process starts by upcycling agricultural waste materials, such as corn husks and hemp, that are of no further use to farmers. Then, Mycelium gets to do its thing by breaking down these fibres and binding them together.

During this process, the fungi creates a thread-like web that can be formed into various types of packaging and offers a sustainable alternative to single-used plastics that is 100% biodegradable and composts in 45 days when added to soil.

Being lightweight, water-resistant and insulating, the opportunities for the use of Mycelium packaging are endless.

Consisting of only two ingredients, of which one is a waste material, also makes the mushroom packaging a pretty low-cost, sustainable packaging solution. Plus, it’s a gold-certified Cradle-to-Cradle product!

What we think

And as sustainable packaging experts, we have – of course – already tried and tested this great sustainable packaging innovation ourselves:

For our eco-conscious client Wild, a high-end producer of sustainable hotel commodities, CuCo recommended mycelium packaging for holding their refillable glass bottles of hotel commodities.

Being a 100% bio-based, compostable material that is also water-resistant, made the fungi packaging the perfect packaging choice for this project.

The packaging is currently being piloted in various hotels within the Dorset area.

Both, us and the client, are thrilled with its new innovative and highly sustainable packaging solution.

At CuCo, our mission is to support brands at this time in adapting and thinking ahead to the future. So if you’re interested in speaking to us about eco-friendly packaging and the latest sustainable development, then get in touch today.


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Written by

Christian Cutler

Date

25.11.21

Christian Cutler

Christian Cutler

Christian Cutler is Co-Founder of the award-winning creative marketing agency, CuCo Creative. With over 20 years experience in the design industry, Christian has been responsible for delivering countless successful brand launches and re-brand projects. Within CuCo, Christian also leads on the development of client marketing strategies and creative online and offline advertising campaigns. CuCo's clients enjoy fantastic ROI on the strength of his strategic ideas. Typography is Christian's guilty pleasure. He’s a perfectionist in his work, living by the motto, ‘That will do will never do.'

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