As a Marketing Manager, deciding when and where to allocate your precious annual budget to ensure the greatest return on investment is arguably the most crucial aspect of the job.
Before jumping in head first, take a step back and consider the pros and cons between Above The Line (ATL) and Below The Line (BTL) marketing with CuCo’s latest Infographic. Which is really right for YOUR business? Carefully analyse your previous methods of marketing, research what could work best for your brand now and then plan accordingly to ensure you are getting the most bang for your buck.
What type of business uses each method, how is each defined, measured and reported? Find out this and much more below and get started on your marketing journey with CuCo today!