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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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A Guide to Destination Marketing in a Pandemic World

The pandemic has hit the tourism industry particularly hard. Travel restrictions, national and local lockdowns have made it extremely difficult for tourism brands to promote their destination. But now is not the time to go quiet. Tourism brands must communicate with their audience to ensure their brand stays on top of consumers minds once they can travel again. 

As branding and marketing experts, who have worked with a number of tourism brands such as Bournemouth Tourism, Adventure Wonderland, BAHA and Athelhampton House, CuCo know exactly how to communicate with your audience during this difficult time.

1. Focus on Positivity 

While travel is not possible and many people feel isolated during the lockdown, it is important for destination brands to spread positivity. Rather than focusing on hard-sale techniques and promoting a stay at your location, your aim should be to cheer up your audience and perhaps even enable them to experience your destination from afar. For instance, you could share the first flower of the year in your garden, the newly renovated rooms of your hotel or the beautiful views from the local beauty spots.

2. Make destination marketing more meaningful 

Covid-19 has affected people’s attitudes in many ways. One thing that has become apparent is that people are seeking more meaningful experiences. Therefore, you should clearly define and communicate the values and purpose of your brand. For instance, are you supporting the local community or do you value sustainability? Whatever it is, make sure you communicate your values clearly. CuCo can help you with this through our brand workshops, where we establish together, what your mission, purpose, values, brand personality and tone of voice is. 

3. Engage your customers

In an isolated world, communication is key. Make sure you engage your consumers and keep the conversation going – especially on social media. Post regularly, be transparent and honest and engage your audience. For instance, you could encourage your audience to share their favourite photos from their last stay with you. This will not only give you some great content to post but also help build brand loyalty and increase the perceived value of your brand by giving your audience a sense of community. 

Do you need more help with your destination marketing or branding during this difficult time? Whether you’re a hotel brand, a tourist attraction or a camping site, CuCo’s experienced team of marketers, designers, branding and digital experts can help. Contact us on 01202 911959 or email us at hello@cucocreative.co.uk – We’d love to hear from you. 

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