Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

we are social

| Google+ | | Pinterest | LinkedIn | Instagram

..

New Old Spice Ad Makes You ‘Smell Amazing Forever’

‘This commercial lasts as long as the new Old Spice amazing fragrance. Watch responsibly’, warns the ‘Institute of Manly Fragrance’ at the beginning of the new Old Spice commercial.

Deodorant producer Old Spice are well-known for their slightly odd, yet extremely successful ads. Their ‘Smell like a Man, Man’ campaign was a huge viral success and helped the heritage brand to change brand perceptions and attract a younger market (read more about this in our previous blog). And their latest campaign is no exception:

Their brand-new campaign, which features brand ambassador Terry Crews, is an endless stream of ads within ads and promises that Old Spice will make you “Smell Good Forever”.

Old Spice endless ad intro

The film, titled ‘O Filme Infinito (Endless Commercial)’ was created by Wieden + Kennedy Sao Paulo and aired at the Brazilian TV channel Woohoo for a total of 14 (!) hours – making it the longest advert ever launched in television history and even earned a Guinness World Record as ‘Longest TV commercial’! The campaign was supported by a two-minute TV clip, along with teasers for social media.

The ad is as bizarre as it is long: Whether it’s a couple of laughing aliens in a spaceship, two renaissance artists on a field with a cow, and a miniature Terry Crews – anything is possible in these endless commercials, inside commercials, inside commercials.

According to Old Spice’s Marketing Manager Vitor Fernandes, “The idea for the whole project came from the new technology of Old Spice, Durascent, that makes you smell good forever”.

The video will be on air for eternity at ocomercialinfinito.com.br.

“At a time when advertising content is getting shorter, with increasingly telegraphic messages, Old Spice goes against the grain and launches a commercial that literally lasts forever”, concludes Wieden + Kennedy Sao Paulo’s Creative Director Renato Simões.

A truly different campaign that clearly makes the brand stand out of the crowd!

If you are looking for a new creative campaign for your brand, get in touch with CuCo today on 01202 911959 or email us at hello@cucocreative.co.uk – We’d love to help!

More News

looking for some creative inspiration?

Call us on 01202 911959 or email hello@cucocreative.co.uk