Having a strong online presence is key in 2021 – especially for hotel brands. But what makes a good website and which features do I really need? As experienced digital agency, CuCo have summarised some key features that every good hotel website should have:
1. Great Photography
High-quality brand photography is key – especially when you are a hotel brand. Your photography gives you the opportunity to present your business in the best possible way and shows your customers what it is they’re paying for. It also helps you stand out and gives your website a competitive advantage. Without doubt one of your most important marketing assets.
2. Responsive Design
Today, responsive design is an integral part of any good website. Why? Because consumers increasingly move away from desktop and often use multiple devices to research and book their travels. This means, your website should be able to adapt to different formats, such as desktop, tablet and smartphone in order to offer your users the best possible experience.
3. Booking Call-to-Action
As a hotel brand, the main purpose of your website is to generate bookings. Therefore, you should ensure that the “Book now” button is visible at all times. Make sure your booking button stands out and use a secure, integrated booking engine that also works nicely with the rest of your website and includes responsive design. As mentioned above, you want to make sure you offer your users the best possible experience no matter which device they’re using!
4. Include Reviews
In no other industry are reviews as important as in hospitality. Checking Tripadvisor is a must for many people when researching a place to stay. Why? Because tend people trust something more when other people vouch for it. Thus, including reviews and testimonials on your website can help build trust and can have a positive effect on your lead conversions.
5. Google Analytics
Google Analytics is a powerful back-end tool for your website, giving you access to some important insights, such as how many people visited your website in the last week, where they came from, which pages they visited and how long they stayed on these pages. Thus, it can help you find out key information about your customers – and it’s completely free to use. To set it up, all you need to do is create an account and copy/paste a short code into your website’s header.
6. Build-in SEO
We get it. SEO sounds complicated and overwhelming. But making sure that search engine optimisation is built into your website is key – no matter if you’re using a website builder or a fully-developed custom design. Why? Because it helps your website be more visible, which leads to more traffic and consequently more potential customers. So do your research and be smart about your keywords. Look for fields to input a custom page URL, page title and meta description. And don’t forget to the alt text for your images. You can also use SEO Plug-in tools, such as Yoast to help.
Need some more help? Whether you’re a hotel brand, a tourist attraction or a camping site, CuCo’s experienced digital team are here for you. Contact us on 01202 911959 or email us at firstname.lastname@example.org – We’d love to hear from you.