Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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6 Must-Have Features Every Hotel Website Needs

Having a strong online presence is key in 2021 – especially for hotel brands. But what makes a good website and which features do I really need? As experienced digital agency, CuCo have summarised some key features that every good hotel website should have: 

1. Great Photography 

High-quality brand photography is key – especially when you are a hotel brand. Your photography gives you the opportunity to present your business in the best possible way and shows your customers what it is they’re paying for. It also helps you stand out and gives your website a competitive advantage. Without doubt one of your most important marketing assets.

2. Responsive Design 

Today, responsive design is an integral part of any good website. Why? Because consumers increasingly move away from desktop and often use multiple devices to research and book their travels. This means, your website should be able to adapt to different formats, such as desktop, tablet and smartphone in order to offer your users the best possible experience.

3. Booking Call-to-Action

As a hotel brand, the main purpose of your website is to generate bookings. Therefore, you should ensure that the “Book now” button is visible at all times. Make sure your booking button stands out and use a secure, integrated booking engine that also works nicely with the rest of your website and includes responsive design. As mentioned above, you want to make sure you offer your users the best possible experience no matter which device they’re using!

4. Include Reviews

In no other industry are reviews as important as in hospitality. Checking Tripadvisor is a must for many people when researching a place to stay. Why? Because tend people trust something more when other people vouch for it. Thus, including reviews and testimonials on your website can help build trust and can have a positive effect on your lead conversions.

5. Google Analytics

Google Analytics is a powerful back-end tool for your website, giving you access to some important insights, such as how many people visited your website in the last week, where they came from, which pages they visited and how long they stayed on these pages. Thus, it can help you find out key information about your customers – and it’s completely free to use. To set it up, all you need to do is create an account and copy/paste a short code into your website’s header. 

6. Build-in SEO

We get it. SEO sounds complicated and overwhelming. But making sure that search engine optimisation is built into your website is key – no matter if you’re using a website builder or a fully-developed custom design. Why? Because it helps your website be more visible, which leads to more traffic and consequently more potential customers. So do your research and be smart about your keywords. Look for fields to input a custom page URL, page title and meta description. And don’t forget to the alt text for your images. You can also use SEO Plug-in tools, such as Yoast to help. 

Need some more help? Whether you’re a hotel brand, a tourist attraction or a camping site, CuCo’s experienced digital team are here for you. Contact us on 01202 911959 or email us at hello@cucocreative.co.uk – We’d love to hear from you. 

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Call us on 01202 911959 or email hello@cucocreative.co.uk