Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

we are social

| Google+ | | Pinterest | LinkedIn | Instagram

5 ways branding attracts new business and boosts sales

Branding is a key factor in attracting new business.

Research consistently shows that better perceptions outsell better products. In the famous Coke/Pepsi blind taste test, Pepsi tends to have a slight advantage, but take the blindfold off and Coke nearly always wins.

The reason why? It all comes down to branding.

In marketing terms, the definition of branding is the sum total of a company value. A brand is made up of intangible ideas, such as USPs and brand values, but also more tangible elements that make up a cohesive and instantly recognisable brand style, such as colours, fonts and logos.

Here we explore 5 key benefits of strong branding and why it’s vital to constantly monitor and improve your brand strategy.

#1 Branding facilitates recognition and familiarity

Customers must be able to look at any element of your brand, and know who you are instantaneously. Think about Ralph Lauren, Apple or McDonalds, they are instantly recognisable as large, successful brands. People feel most comfortable doing business with brands they are familiar with, so keeping your brand consistent and easy to recognise is of extremely high value, particularly in terms of building brand equity if you are hoping to franchise your business in the future.

#2 Branding creates trust

Credibility and trust from your customers is created through the strength of your branding. People use brands they trust, and they trust brands that are polished, well-maintained and communicate a distinct identity. Lack of a clear identity focus will result in uninterested, dismissive customers. A strong brand puts customers at ease as they know what to expect every time they interact with your brand.

#3 Branding emphasises unique selling points

Deciding on a unique selling proposition is possibly the most important decision you can make about your business. Organisations today are competing in the global economy. It needs to be instantly clear why your business deserves to stand out and what sets you apart from competitors. Branding is the best way to highlight your point of difference as early as possible in the customer purchase journey.

#4 Branding generates new customers

Branding enables your company to get referral business, e.g. ‘Have you heard of Brand X?’ Research has shown that customers naturally value and trust their friends sincere recommendations far more readily than marketing messages put out by an organisation motivated by trying to attract their business.

#5 Branding facilitates internal motivation

A distinct brand strategy provides your team with direction and motivation. It tells them how to win. A well-defined brand is one that employees can utilise and deliver in their work. When they understand your mission, they are more likely to feel proud and work in the same direction.

Overall, the most successful branding needs to be built on a strong idea. One that both staff as well as consumers can buy into.

With strong brands come loyal customers and employees!

Contact CuCo at email hidden; JavaScript is required on 01202911959 to discuss branding for your business. Whether you are looking to begin creating your brand identity and strategy, or simply need assistance with visual identity elements, CuCo are always on hand to apply our expertise to your unique brief.

More News

looking for some creative inspiration?

Call us on 01202 911959 or email hello@cucocreative.co.uk