So your gorgeous new website has gone live – it’s one-of-a-kind, bursting with your brand’s personality and it’s got a bullet-proof customer journey.
Now all you need to do is attract those all-important potential customers who are keenly interested in buying what you’re selling.
So, where do you start?
Attracting website traffic is one of the most common challenges our clients face.
Below we’ve included some easy, actionable tips to instantly increase the health of your traffic figures. These are all proven strategies that generate results that we use for our clients everyday!
#1 Start creating content
Blogging is one of the easiest and quickest ways to generate traffic to your website. With an increase in the number of pages on your site populated with industry-relevant content, Google is likely to reward your site with increased ‘credibility’ on that subject matter, increasing your Google ranking for that topic over time. Higher Google ranking = Increased Traffic. Remember to focus on long-tail keywords (relevant terms and phrases related to your topic) and ensure your headlines pique interest. Always keep your blog interesting and most importantly, relevant! You also need to make sure the reach of your blog post extends beyond your own website (a very common mistake we see clients make). Submit your blog posts to sites like StumbleUpon, Reddit and Triberr.
#2 Distribute press releases
Using Public Relations tactics like writing and distributing press releases can also generate a spike in traffic to your website. Having established relationships with contacts at relevant publications will certainly help get your articles featured. Using a PR Agency is one way to ‘fast-track’ this process, as you get instant access to the agency’s ‘little black book’ of journalists and editors. However, local or national newspapers, online newspapers and magazines all need news stories to feature so find an angle on your story you think their readers would be interested in, send your article to multiple publications (don’t forger to tailor it for each one!) and don’t give up, because the spike in your website traffic will be worth it. For the best times to post on social networks – click here.
#3 Leverage the immense power of social media
From Facebook to Twitter, LinkedIn to Instagram, social media platforms are used daily by millions of people around the world. Which also means they house millions of potential visitors to your website. But how do you make them click through? Sharing your blog posts regularly on Facebook is an excellent way to entice click throughs, but there’s so much more you can do! Become a member of industry Facebook and LinkedIn groups and offer valuable information, build connections with your peers and potential customers or even start your own Facebook group and point members back to your sites content where relevant! Update your Followers regarding changes on your website, advertise exclusive discounts only available through your website on your Instagram. Try posting more frequently and you’ll see your website traffic shoot upwards in no time!
#4 Don’t forget outbound marketing too!
Do you have potential customers or audiences in mind that you want to attract to your business? Of course you do! Make a ‘hit list’ and send them a creative direct mail piece that directs them to your website to find out more and BOOM – they’ll visit your site to find out what you do. Once they’re on your site, give them a clear journey to making a purchase or contacting you to find about more about how your service can help their business. Now that’s some quality traffic!
#5 Focus your energy on strategies that are WORKING!
Don’t forget that one size does not fit all. What works in your industry might not work in another. Dive into your Google Analytics. Where is your traffic coming from? What about referrals? Then take a look at your competitors activities – what content do they have on their website? What keywords are they targeting? Group your activities into ‘working very well’ ‘working okay’ and ‘not working.’ Pour more effort into the first category – you time is precious after all! Let’s do this!
We work closely with our clients to help them discover new ways to drive relevant traffic to their websites.
We’ve only just begun to scratch the surface in this post, but if you need help generating increased website traffic for your business, our experts are here to help! Get in touch today – we’d love to help!