Discover CuCo

CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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3 days until Halloween – Print management jargon

They’re creepy and they’re kooky, mysterious and spooky… but even Halloween’s most terrifying creatures don’t come close to the fear some business owners and marketers feel when they start to tackle of the more mysterious and arduous aspects of their marketing That’s why every day in the week leading up to Halloween, CuCo will be releasing a short article debunking a marketing demon that fills the hearts of our clients with fear and sends shivers down their spines. They say knowledge is power, it’s time to kick some of those skeletons out of your closet.

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‘Before printing was discovered, a century was equal to a thousand years’ – Henry David Thoreau

Whilst some marketers have a solid grasp of specialised print language, others are left baffled as to what certain processes are, how much they should cost etc. Working within the industry on a daily basis, it can be easy for agencies to slip into print jargon without realising it. If it feels like your being spoken to in gibberish and slipping into a state of panic as you send your brochure off to be printed, read on.

Believe it or not, all of this print jargon does make perfect sense. Here is a quick glossary of some the top most troublesome gremlins:

RGB – A colour system using red, green and blue light added together in various ways to reproduce a broad array of colours. This is most commonly used in monitors and displays.

Bleed – When a printed area extends beyond the final page size then it is called a bleed. It means that when the artwork is trimmed no white areas are left on the sheet. Allows the printer a small amount of space to account for movement of the paper.

Crop Marks – Marks on the sheet which indicate where cuts should be made or edges can be trimmed.

CMYK – Standard process colours used in four-colour printing. Stands for cyan, magenta, yellow and black (or key colour). Using these four colours in differing proportions, the full colour spectrum can be produced.

GSM – Stands for grams per square meter. The higher the GSM number, the heavier the paper.

Finishing – A term used to cover all bindery operations (cutting, folding, binding and so on). There are a wide range of finishing options available so for the marketer looking to improve the impact of their print materials, finishes like spot UV can make all the difference.

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Beat the fear
If the print process leaves you trembling, a good creative agency will always be available to explain print jargon to you. However, if you simply don’t have the time or desire to become a print guru, your agency can manage the whole process for you, ensuring your brochure is printed on the highest quality materials and with the best finishes possible for your budget.

Still scared? Call us on 01202 911959 and let’s handle the print management process together.

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Call us on 01202 911959 or email hello@cucocreative.co.uk