An integral part of the business planning process. Whether you are looking to hold focus groups, carry out product testing, or conduct surveys, CuCo can manage the whole process on your behalf. We will advise you on the right techniques for your business, crunch the numbers and provide you with easy-to-digest real world insights and strategic recommendations.
Following the development of your marketing strategy, CuCo’s creative marketing team will delve into the creative art of developing a highly profitable campaign concept. Our marketeers will develop strategic yet creative campaign ideas that will appeal directly to your brand’s target audience, comply with your brand’s identity and of course, be profitable for your business.
Integrated Communications Planning
Co-ordinating the communication of your campaign messages across all your marketing channels can feel like a major headache. But it doesn’t have to be. CuCo can build and work to comprehensive campaign plans that ensure your campaigns are delivered consistently online and offline with KPIs formulated in advanced and measured in real-time.
After defining and developing your brand, CuCo will create an in-depth brand strategy to support your brand and ensure your long term marketing goals are met. This will include working with you to understand your key objectives and expectations in order to build a consistent strategy that will maintain relationships with existing customers, and build relationships with potential ones.
A well-defined and executed marketing strategy is often the difference between an average and a great business. CuCo’s experienced marketing team will take the headache of promoting your brand away. After ensuring we have a solid, in-depth understanding of your brand, CuCo will work to develop the structural bones of your marketing activity to ensure all your business objectives are met or exceeded this financial year.
Let’s get your brand the attention it deserves. We’ll develop creative ideas that surprise and delight your audience… and make a big impression about your brand. Whether you are looking to use an environment in a clever way, make your content go viral or experiment with grassroots marketing, CuCo love getting our teeth stuck in to something unique.
One of the most important factors for project success is the development of a well-developed project plan. We can help you to define the scope, plan each major task, estimate the time and resources required and explain the strategy to key stakeholders.
Content Planning & Creation
Once our campaign concept has been finalised, CuCo will plan the campaign’s execution down to the nitty gritty details. This includes creating engaging content that accurately portray’s your brand’s identity, developing key messages, defining timelines and deciding where, when and how each element of the campaign will be executed. CuCo’s marketing expertise ensures we produce detailed content plans that are conducted with nothing but precision.
It’s vital that your workforce are informed and motivated. We work with companies of all shapes and sizes to develop systems that engage and drive their employees. We create campaigns that stimulate communication, are fun and involving, but also maintain an informative and professional feel.
Learn more about us as a digital agency.