The very first step in the branding process. CuCo will help you decide what kind of brand you want to be, including finding your unique point of difference and defining your brand ethos. We’ll work with you to define what your brand does differently (or better) than your competitors. Together, we’ll create a truly authentic brand that helps consumers to understand your brand values and align themselves with your brand promise.
It’s time to ignite your brand. CuCo’s interactive brand workshops put your brand under the spotlight. Our brand expertise means we ask all the right questions as we guide your leadership team through a half day of brand exploration, whilst your inside knowledge allows us to gain a deeper understanding of what makes you brand special. We’ll cut through the clutter, unearth real-life insight on the ground and gain new inspiration.
Brand Mark Design
Your brand mark showcases your entire brand ethos to a busy world of consumers. A brand’s logo must be unique, distinctive and memorable. Our expert design team work with you through the entire process, from pinpointing your desired look and brand ideals, to developing creative logo concepts from scratch and finalising the chosen concept ensuring it represents your brand in the best light.
Following the design of your brand mark, our branding team will develop your overarching brand identity to bring your brand’s personality to life. This will include defining who you are and identifying your key brand values. Identity development also covers the development of your brand’s overall creative visual look. CuCo will apply our branding and creative expertise to ensure your brand identity is bespoke to your business and communicates your company values.
A brand is more than just a symbol or word mark, it is an overall signature style. CuCo will develop your brands visual style and personality including colour palettes, typeface, tone of voice, photography and more. We always explore several creative looks to make sure your brand communications are relaying the right message.
A well-defined brand strategy is responsive enough to be relevant, yet consistent enough in execution to ensure your brand is recognised and trusted by consumers. CuCo build brand strategies that connect with customers on a deeper level. Our strategies engage your brand advocates in fresh, new ways, cultivate loyalty and make profit for your business.
Messaging & Tone of Voice
A well defined Tone of Voice offers consumers an insight into a brand’s personality and is a crucial element to communicating with customers. CuCo work with our clients to define your brand’s personality and values to develop a distinctive tone of voice that is identifiable, recognisable and expresses your brand’s unique persona.
Toolkits & Guidelines
Brand Guidelines are vital for maintaining your brand’s personality and ensuring consistency of communications across all platforms by all parties involved with your brand. CuCo will develop a comprehensive set of Brand Guidelines for your business to ensure everyone involved in your marketing understands how, when and where you communicate with consumers.
Advertising campaigns can be complex and require a strong creative lead to ensure cohesion between art direction and strategy. CuCo can manage the direction of your full creative strategy, ensuring all creative choices are made in the interest of your ultimate goals.
Learn more about us as a marketing agency.