Discover CuCo

CuCo Creative is a integrated branding, strategic, digital agency based in Bournemouth, Dorset that provides creative marketing and advertising solutions to the South Coast, stretching as far as London, UK. CuCo are a RAR recommended agency, a RAR award-winning agency plus DBA members and a D&AD accredited marketing, digital, design, branding agency. We are a creative marketing agency who are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, ecommerce, design, web design and development, WordPress – and offer a strategic approach to marketing consultancy for Bournemouth, Dorset, London, Bristol, Southampton, the South West and beyond.

CuCo’s creative agency HQ is located in the sunny Silicon South of Bournemouth. We’re a branding agency, marketing agency, advertising agency, digital agency, WordPress agency, creative agency, print agency and design agency all integrated into one agency – making CuCo your perfect branding and marketing partner without heavy London agency fees.

Our Bournemouth-based digital, marketing and design teams work together to deliver a wide range of website development skills to a variety of marketing projects for your brand. Our digital services includes web design search engine optimisation (SEO), html emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and ecommerce websites.

CuCo are also a creative print management agency, offering full colour lithographic through to short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers or making your brand come to life with illustration or photography, CuCo are the perfect creative marketing agency and web design agency for Bournemouth and London and everywhere in between.

We are a branding agency that is passionate about driving sales through clever social media advertising and marketing, web design and the development of ecommerce websites and WordPress websites, creative advertising ideas and digital marketing campaigns and are constantly winning new clients all the time. So when you business needs to generate leads, refresh your branding or advertising, or improve your website, speak to advertising agency CuCo about our range of creative marketing solutions for your brand.

Whatever your marketing or advertising requirements may be, CuCo Creative are the marketing agency with the branding agency expertise and marketing knowledge and experience to produce your next marketing campaign, whatever the budget or your location – Bournemouth, Dorset, Hampshire, London, Southampton, Bristol or beyond. Call marketing agency CuCo today to discuss your brand on 01202 911959.

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What’s Hot? 9 E-commerce marketing trends for Spring 2017

There are 3.5 billion internet users worldwide, 40% of which have purchased something online.

The following e-commerce trends are global, have significant implications for E-commerce in 2017, and provide actionable insights you can implement right now! Don’t fall behind behind your competition this year, act early and benefit from knowing these trends and the best way to capitalise on them:

1) Triggered Emails

In order to retain your customers, it’s important to incorporate automated email messages into your e-commerce strategy. These can include things like dormant customer emails and cart abandonment emails. Triggered emails have been increasingly successful throughout 2016 for e-commerce websites, and actually boast significantly higher open rates than typical marketing emails.

2) Content Marketing

Content still remains king in 2017. It’s important to experiment with content marketing as it costs significantly less than outbound marketing and often generates more, higher-quality leads. The biggest tip is to be clear and concise when communicating with your customers and provide content of value.

3) Understanding Customer Journey

Customer experience is now more important than products, and therefore a high level priority for e-commerce sites in 2017 will be to understand their customer journey inside out. Any loopholes in a website can be extremely damaging to sales, but these can be identified and plugged through the use of software like Google Analytics.

4) Mobile Advertising

Did you know that if your website is not yet mobile responsive, you could be losing as many as 70% of visitors? Mobile-first is quickly becoming the norm, and due to it’s convenience, mobile advertising is thriving year by year.

5) User Generated Content

User Generated Content involves customers posting something exclusive, entertaining and relevant to your brand in order to initiate discussion between your customers. In other words, pure gold dust! Continuing to encourage your customers to post their own content interaction with your products will be vital in 2017.

6) Engagement with Augmented Reality (AR) and Virtual Reality (VR)

It’s widely thought amongst the marketing community that AR & VR are the future. The sooner you invest in this next big thing in the market, the closer you are to becoming a market leader.

7) Wallet payments

Wallet payments saw a huge growth in 2016 due to their rewards such as cash back and discount offers. With the payment process being a deal maker or breaker for any website, incorporating at least one digital wallet would allow you to meet the needs of your customers.

8) Customer Loyalty Program

E-commerce sites can have up to 5 types of customers:

  • The Loyal Customer are familiar with your products and services and always purchase from your website.
  • The Browsing Freaks will regularly browse your website, but rarely make a purchase.
  • The Researchers will make comparisons between yours and competitors sites and then decide who’s is most worthwhile to buy from.
  • The Bargain Hunters will always be on the lookout for a good deal in the market to purchase their goods and services from.
  • The One-time shoppers will often be customers who take advantage of first time user coupon codes and then never return again.

In order to successfully convert all of these customer types to loyal customers, loyalty programs such as loyalty points should be incorporated into your online strategy.

9) Review Marketing

Reviews are incredibly important when customers are looking to purchase a product or service from your site. Encouraging your customers to leave positive feedback can help you to push other shoppers who are 90% there over the final hurdle, as research has shown that online shoppers actually trust online reviews written by other consumers as much as they trust recommendations from friends!

 

If your E-commerce strategy needs a bit more ‘strategy’ call CuCo on 01202 911959 and let’s see what we can do for you!

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