Discover CuCo

CuCo Creative is a integrated branding, strategic, digital agency based in Bournemouth, Dorset that provides creative marketing and advertising solutions to the South Coast, stretching as far as London, UK. CuCo are a RAR recommended agency, a RAR award-winning agency plus DBA members and a D&AD accredited marketing, digital, design, branding agency. We are a creative marketing agency who are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, ecommerce, design, web design and development, WordPress – and offer a strategic approach to marketing consultancy for Bournemouth, Dorset, London, Bristol, Southampton, the South West and beyond.

CuCo’s creative agency HQ is located in the sunny Silicon South of Bournemouth. We’re a branding agency, marketing agency, advertising agency, digital agency, WordPress agency, creative agency, print agency and design agency all integrated into one agency – making CuCo your perfect branding and marketing partner without heavy London agency fees.

Our Bournemouth-based digital, marketing and design teams work together to deliver a wide range of website development skills to a variety of marketing projects for your brand. Our digital services includes web design search engine optimisation (SEO), html emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and ecommerce websites.

CuCo are also a creative print management agency, offering full colour lithographic through to short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers or making your brand come to life with illustration or photography, CuCo are the perfect creative marketing agency and web design agency for Bournemouth and London and everywhere in between.

We are a branding agency that is passionate about driving sales through clever social media advertising and marketing, web design and the development of ecommerce websites and WordPress websites, creative advertising ideas and digital marketing campaigns and are constantly winning new clients all the time. So when you business needs to generate leads, refresh your branding or advertising, or improve your website, speak to advertising agency CuCo about our range of creative marketing solutions for your brand.

Whatever your marketing or advertising requirements may be, CuCo Creative are the marketing agency with the branding agency expertise and marketing knowledge and experience to produce your next marketing campaign, whatever the budget or your location – Bournemouth, Dorset, Hampshire, London, Southampton, Bristol or beyond. Call marketing agency CuCo today to discuss your brand on 01202 911959.

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Thinking about adding Stories into your brand’s social media marketing strategy? Read this first.

Unless you’ve been living in a cave in Peru for the past few months, you’ll be fully aware of the recent online frenzy surrounding social media ‘Stories’.

Snapchat was the first network to introduce the Stories feature: a rolling compilation of snaps from the last 24 hours that all your friends can see, and unlike conventional photo sharing on Snapchat, can be viewed over and over.

Since the introduction of stories in 2013, Snapchat has expanded to be more than just a communication device between friends. Businesses and brands have adopted Snapchat Stories into their marketing strategy as a way of interacting, engaging with and selling to their customers.

 

 

Although Snapchat was way ahead of the Story game, Facebook has now added this new dimension to their platform, and their acquired sister Instagram, in a bid to compete with everything we’ve come to know and love about the Snapchat app.

Since the introduction of Instagram Stories in August 2016, and Facebook Stories earlier this year, a battle between these big names in social media has begun.

But why are Stories useful for brands?

Stories are a great way for businesses to add a ‘human touch’ to their brand and build their brand personality, by providing their customers with imaginative, daily, real-time updates. Using social media Stories allows businesses to connect with their audience by sharing their brand visually and creatively, providing them with an ‘insider view,’ which helps towards building brand awareness and loyalty.

However, just like when posting on any social media platform, it’s critical to strategically plan your content.

Below are four top questions to consider when thinking about introducing Stories into your brand’s social media marketing strategy.

 

1. Which platform works best for your brand?

 

When deciding whether to market through Snapchat, Instagram or Facebook Stories, it’s important to consider which platform is more relevant to your audience for maximum impact. Who is your target audience and what message are you trying to get across? The average Snapchat user is aged between 18-24 years old. This audience is expecting casual, fun and creative content. Alternatively, Instagram users fall within a slightly older age bracket – half of their users are 18-29 years old. In general, the Instagram audience are expecting visually-pleasing content with attractive photography. Facebook users are an older user group, but does boast the largest audience of them all! The use of Stories on this platform holds a lot of potential for brands with a large following on Facebook to see positive results.

 

 

2. How should you style your content?

When choosing a style for your Stories, it is important to consider the style of your existing social media accounts. Make sure that any Stories you share compliment this content and adds context to your regular posts. This consistency will avoid any confusion for your audience.

 

 

3. Should you invest in advertising space?

Some businesses are lucky that their social media accounts already boast plenty of followers, however, for less established brands, buying ad space on platforms (particularly Snapchat stories!) can be an effective way of gaining a bigger following and extending reach.

 

4. Should you invest in Influencer marketing via stories?

It’s no secret that using Social Media Influencers to endorse your brand and promote your products is now one of the most powerful forms of marketing available to marketeers. Stories is yet another space for brands to capitalise on the power of influencers over the market.

 

 

If you’re looking for some help with your brand’s social media accounts, give CuCo a call on 01202 911959 or email us at email hidden; JavaScript is required, we’d love to hear from you!

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Call us on 01202 911959 or email hello@cucocreative.co.uk