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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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The Urban Dictionary of Marketing Agency Jargon

There are specialised terms referring to almost all aspects of marketing. For someone just getting started in marketing, or someone looking to hire a marketing agency, all the technical jargon can seem overwhelming. Especially the acronyms.

Below is a guide to a few marketing terms you need to know, as well as some that may be all too familiar to those who’ve been in the industry for a few years. Enjoy!

 

B2B

This stands for ‘Business to Business’ and refers to advertising or marketing aimed at other businesses.

 

B2C

This stands for ‘Business to Consumer,’ referring to advertising or marketing aimed at individual consumers.

 

Big data

A number, table, chart, or database that may be very large or very small, but is dependably very impressive.

 

Brand

The term brand doesn’t just refer to you businesses name or logo. It means so, so much more. ‘Brand’ characterises your business, what people think about it, and what your name and logo mean to people.

 

 

Brand Equity

This basically refers to the value of your brand. There are many factors which determine your brands value, whether that be financial value, strategic value, or even customer loyalty.

 

BTL

This stands for ‘below the line.’ BTL communications are those that go out to your target audience, including online advertising and direct marketing.

 

Challenger brand

This refers to a new brand that is demonstrating significant growth in a sector already dominated by established brands.

 

Cool

An adjective used to describe any colour associated with blue.

 

 

Differentiation

What makes your business stand out in the crowd? Your business should consider how it can differentiate itself within its sector to develop your positioning.

 

Direct Marketing

This is when you sell directly to the customer. Perhaps through direct mail, emails or phone calls.

 

Infographic

The same information that’s in the text, but in a different font and with a lot more pictures.

 

Indirect Marketing

This type of marketing is a lot less close and personal and is typically seen online, on billboards or through TV advertisements.

 

 

Positioning

This refers to where your businesses is positioned within its sector. For example, John Lewis is aligned with high quality, Primark is seen as good value.

 

PPC advertising

PPC is short for Pay Per Click. If done correctly, this can be a very cost-effective way of advertising. The frequency that someone interacts with a campaign on your social media channels, search engines and other websites will determine the cost of your adverts.

 

Print

This term refers to the printed communications such as adverts in newspapers, posters or physical marketing materials.

 

SEO

This stands for ‘Search Engine Optimisation.’ SEO is the process of manipulating your website, content and online presence to appear higher up in pad and unpaid rankings on a search engine.

 

 

Timeless

A solution that will not be embarrassing in the future.

 

Touchpoint

This term refers to any time that a customer comes into contact with a brand. Whether that be through an online campaign, social media, word-of-mouth, visual merchandise, or through a salesperson. Touchpoints are also present post-sales, establishing repeat customers and loyalty.

 

Special thanks to Fast Co Design and their contributors for a few of these more ‘tounge-in-cheek’ definitions!

So, now that you have a better understanding of the marketing jargon, get out there and score that dream role OR find the perfect agency for your brand!

 

Did you find this blog helpful? CuCo offer a wide variety of marketing, branding, and design services, and we would love to hear from you and help you to achieve your goals! So, what are you waiting for?! Give us a call today on 01202 911959 or drop us a line at email hidden; JavaScript is required! We’re a friendly bunch.

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