The ad celebrates the brand’s heritage of aerodynamic technology and engineering, which has been evident in its cars since its concept vehicles of the 1920s. It takes the classic children’s story The Ugly Duckling as its theme, and opens with one of pioneering Audi’s prototype car’s from the 1920s shown out on the roads. As the ad progresses, we see the car metamorphose (not the best bit) into a modern-day Audi A5.
Credits: BBH London
Keywords: Advertising – TV