The ad celebrates the brand’s heritage of aerodynamic technology and engineering, which has been evident in its cars since its concept vehicles of the 1920s. It takes the classic children’s story The Ugly Duckling as its theme, and opens with one of pioneering Audi’s prototype car’s from the 1920s shown out on the roads. As the ad progresses, we see the car metamorphose (not the best bit) into a modern-day Audi A5.
Credits: BBH London
Clients: Audi
Keywords: Advertising – TV
The change from old to new could have been made more dramatic but otherwise a good ad for what are very dull cars.
I will not be buying an Audi but it is a wonderfully creative advertisement
Like the ad. but it is not a metamorphose as the number plate changes from LU3956 to 416 YCC!!!