Renowned advertising agency M&C Saatchi is to take on the porn business, after agreeing to represent the proposed .xxx domain name operator, ICM Registry. The company is expected to launch a two-phase campaign, the first designed to help sell the purported benefits of the domain to a recalcitrant porn industry, the second to flog the names to punters after the registry launches.
Credits: Saatchi UK
Clients: ICM Registry
Keywords: Advertising – Print
