Branding

Branding

As an experienced creative marketing agency, CuCo understands the vital importance of branding. We know that a brand is 'only everything' within a company, it's the entire experience with your customers. It's what you stand for, a promise you make, and the personality you convey. Branding gets right to the core of your business' values. A strong brand can make your business stand out from the crowd, particularly in today's competitive markets. It is about discovering and communicating the essence of your business and what it delivers to your customers. In effect, your brand creates your business' reputation and its 'personality'. Your brand lives in every day-to-day interaction you have with your market: the images you convey; the messages you deliver on your website, proposals and sales materials; the way your employees interact with customers and a customer's opinion of you versus competition. With all of this in mind, CuCo can help to create a brand or re-brand which consistently and repeatedly tells your prospects and customers why they should buy from you. We will give your brand a voice, a tone, a mark, a way of behaving, an attitude and a message. CuCo can revitalise your brand, looking at every element to create a brand which has a real impact.

Corporate identity

Because we understand brands, we can create you an identity which completely embodies your business and makes a strong visual impact. We can also take existing graphics and develop them to match a changing brand.

Corporate guidelines

As a final element to a re-brand for your company we can create a 'Brand Bible' for you. This will allow anyone in your organisation or one of your suppliers to follow the brand guidelines to keep anything created within the identity we have designed for you. This will cover such things as logo usage, fonts, colours, photographs, templates, livery etc.