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CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.

Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.

CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.

Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!

Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!

 

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MailChimp and Facebook want to help you sell more stuff

Exciting news for MailChimp and Facebook Advertising users as the email platform has introduced the integration of Facebook advertising into their software. We here at CuCo have often longed for a simpler way of using our MailChimp database as an advert audience and now it couldn’t be simpler! Everything you need, all on one platform!

The global email marketing service provider is expanding it’s usage to help their customers ‘create beautiful ads quickly and get back to building their business’ (Tom Klein, CMO of MailChimp), as well as help customers reach a new audience whilst engaging with current customers. As MailChimp state themselves, they just want to help you ‘sell more stuff’.

With a simpler and faster ad creative process than that of Facebook’s Ads Manager or Power Editor, MailChimp’s new feature was described by beta testers as ‘really simple’ and ‘ridiculously fast’. Sounds good to us, especially to our busy Social Media team who are excited to test out the new features. Sticking to MailChimp’s existing interface design, the ad creation process is quick and easy and will enable users to have adverts set up in just a few simple steps.

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MailChimp Blog

The benefits of targeting your existing database of customers that you already know is second to none. Like re-targeting through the use of a Facebook Pixel, MailChimp’s system already has your lists collated in one place – it’s as simple as selecting a Saved Audience. And what’s even better? You can also create a Lookalike Audience – people who are similar to your contact lists and those who engage with similar content, as well as an entirely new audience who are ‘into whatever you’re in to’. VP of Product Management John Foreman says, “using MailChimps’s intelligent segmentation to target recent customers or active subscribers, businesses can quickly create lookalike audiences in Facebook. There’s no more guessing at who to target your ads to. We integrate with Facebook’s data science models to make customer acquisition smart and easy.”

The new system even seems to be able to provide it’s users with a greater and more in-depth analytics system regarding the performance of ads. This includes unique features such as the number of sales generated by a single ad as well as how many new customers you have gained and the overall ROI of each individual advert. As much as analysing clicks, engagement and reach are important metrics to understand, we all want to see sales results at the end of the day and MailChimp provides such statistics for you, YAY!

Want to know the best part? It won’t cost you a penny extra! MailChimp have stated they will take absolutely zero extra from it’s users, and all your money will remain solely for ad spend.

MailChimp announced their latest feature by email newsletter of course, along with an accompanying blog piece and a fantastically captivating video promotion. Check out the cleverly illustrated video explaining their new Facebook collaboration:

Are you looking for assistance on your latest digital marketing strategy or social media advertising? Give CuCo a call on 01202911959 or email us at email hidden; JavaScript is required. We look forward to hearing from you!

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Call us on 01202 911959 or email hello@cucocreative.co.uk