Merlin Entertainment recently tasked CuCo with designing material for their latest Halloween campaign with the promotional items being used at all of The Dungeons sites throughout the UK, including The London Dungeon. The campaign creative was based on the mythical legend ‘Stingy Jack’, the turnip headed ghoul who is associated with Halloween and is also known as ‘Jack of the Lantern’.
The work required CuCo to carry out photographic re-touching of a Stingy Jack image which was then used by CuCo to design all the marketing material for the campaign, which included: posters, external banners, web banners, HTML e-newsletters and adverts. CuCo also personalised The Dungeons Facebook and Twitter pages for the campaign.
