Looking to finalise your marketing calendar for 2016?
Well you’ve come to the right place.
This year our marketing team have done all the hard work so you don’t have to!
We’ve compiled a list of 2016’s key events and all-important dates (with accompanying marketing tips and hints!) tailored specifically for marketeers diaries. We hope you’ll find it both useful and inspiring as you smugly sign off a day early on your content themes for this year.
Our advice would be to cherry pick the dates and events that are most relevant to YOUR business and build them into your planner. Alternatively save the list in your toolbar and remember to check back when in need of marketing inspiration for relevant (and sometimes completely wacky) marketing ideas and conversations your brand can get involved with.
PLUS as an added bonus, don’t forget to use Google Trends to find peaks in searches that are relevant for your sector!
JANUARY (HOLIDAYS, HEALTH, FITNESS AND WELLBEING TREND)
8th January – Show And Tell At Work Day
A great chance for HR Managers to get the team talking and build on your company culture.
FEBRUARY (SEARCHES DOMINATED BY PANCAKES AND LOVE HEARTS)
2nd February – Hedgehog Day
Cute but only if you can find a way to make it relevant to your brand – potentially an opportunity for clever product placement?
8th February – Chinese New Year
Specifically it’s the year of the Monkey
9th February – Shrove Tuesday/ Pancake Day
Recipes for innovative and interesting pancake mixtures and new toppings always prove a chart topping hit!
14th February – Valentine’s Day
An easy one with universal appeal – celebrate love OR you could always turn it around to make it an anti-valentines event!
28th February – The Oscars
MARCH (FLOWER SEARCHES SPIKE AHEAD OF MOTHERS DAY)
6th March – Mother’s Day
Why not tailor your marketing to sell your product or experience as a great alternative to flowers and chocolate?
1st April – April Fool’s Day
The obvious date to say something completely ridiculous and see if your customers and pick up on it. Try and be as creative as possible and watch what other brands are doing!
13th April – Scrabble Day
MAY (TELEVISION DOMINATED BY EUROVISION AND FA CUP!)
1st May – Batman Day
If any Marketing Managers somehow find a way to incorporate him into your social media marketing strategy – you are marketing gurus so let us know!
14th May – Eurovision 2016
A good team building opportunity – throw an office party and laugh at some of the hilarious songs and costumes throughout the years.
21st May – FA Cup Final
19th June – Father’s Day
If it’s relevant, pitch your service or product as the perfect gift for Dads around the globe!
JULY ( SCHOOL HOLIDAYS AT THE FOREFRONT OF PARENTS, STUDENTS AND TEACHERS MINDS)
24th July – Tell An Old Joke Day
A great opportunity to inject a dose of humour into your marketing schedule, and recycle your favourite classic joke!
5th – 21st August – Rio 2016 Olympics
The highly anticipated Marketing phenomenon worth billions. Incorporate it if you can but make sure you follow the guidelines!
August 5th – 29th – Edinburgh Fringe Festival
The annual cultural festival celebrating performing arts
August 8th – International Cat Day
Everyone loves the opportunity to use a cute/ grumpy/ animated cat on their social media platforms. Quite simple, cats = likes! If you haven’t found an opportunity to incorporate it yet, here’s your big chance… don’t miss out!
SEPTEMBER (BACK TO SCHOOL & PARALYMPICS TREND)
3rd September – World Beard Day
Beards are so hip and trendy right now!
August 5th – 29th – Rio Paralympics
Part two of the Olympics. 2012’s slogan was ‘thanks for the warm up’, so it’s time to get excited for the main event!
OCTOBER – LONG DARK NIGHTS INHABITED WITH PUMPKINS & WITCHES
31st October – Halloween
Trick or Treat! You know what to do.
NOVEMBER (FIREWORKS, GIVING AND THANKSGIVING)
5th November – Guy Fawkes Night
Think colourful fireworks, sparklers, toffee apples and hot chocolates. Can you make this holiday relevant to your brand?
11th November – Origami Day
The day celebrating the art of paper folding. A chance to show off your creativity to your customers!
13th November – Kindness Day
A good chance to pitch healthy products/services – be kind to yourself OR others!
24th November – Thanksgiving
An important date to remember for your American clients
25th November – Black Friday
A great day for Sales Directors – make sure your sales see a spike and promote some kind of discount or deal!
26th November – Small Business Saturday
An important date to celebrate our growing companies and entrepreneurs – use it to your advantage!
DECEMBER (PARTY SEASON – SEARCHERS SPIKE FOR PERFECT GIFTS, FASHION AND FOOD)
1st December – Giving Tuesday
#GivingTuesday is the global day dedicated to giving back. A perfect date for charities or organisations with a charitable element, this is the hashtag to celebrate generosity and to encourage giving!
31st December – New Years Eve
A chance to tap into the party market and look ahead to 2017! That came around so much quicker than we could have imagined!
Need a hand catapulting your marketing campaigns into 2016!?
We hope you found this calendar useful, but if you still need help planning your 2016 marketing campaigns, CuCo are ready and waiting to work with you!
Give us a call today on 01202 911959.