Discover CuCo

CuCo Creative is a integrated branding, strategic, digital agency based in Bournemouth, Dorset that provides creative marketing and advertising solutions to the South Coast, stretching as far as London, UK. CuCo are a RAR recommended agency, a RAR award-winning agency plus DBA members and a D&AD accredited marketing, digital, design, branding agency. We are a creative marketing agency who are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, ecommerce, design, web design and development, WordPress – and offer a strategic approach to marketing consultancy for Bournemouth, Dorset, London, Bristol, Southampton, the South West and beyond.

CuCo’s creative agency HQ is located in the sunny Silicon South of Bournemouth. We’re a branding agency, marketing agency, advertising agency, digital agency, WordPress agency, creative agency, print agency and design agency all integrated into one agency – making CuCo your perfect branding and marketing partner without heavy London agency fees.

Our Bournemouth-based digital, marketing and design teams work together to deliver a wide range of website development skills to a variety of marketing projects for your brand. Our digital services includes web design search engine optimisation (SEO), html emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and ecommerce websites.

CuCo are also a creative print management agency, offering full colour lithographic through to short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers or making your brand come to life with illustration or photography, CuCo are the perfect creative marketing agency and web design agency for Bournemouth and London and everywhere in between.

We are a branding agency that is passionate about driving sales through clever social media advertising and marketing, web design and the development of ecommerce websites and WordPress websites, creative advertising ideas and digital marketing campaigns and are constantly winning new clients all the time. So when you business needs to generate leads, refresh your branding or advertising, or improve your website, speak to advertising agency CuCo about our range of creative marketing solutions for your brand.

Whatever your marketing or advertising requirements may be, CuCo Creative are the marketing agency with the branding agency expertise and marketing knowledge and experience to produce your next marketing campaign, whatever the budget or your location – Bournemouth, Dorset, Hampshire, London, Southampton, Bristol or beyond. Call marketing agency CuCo today to discuss your brand on 01202 911959.

we are social

| Google+ | | Pinterest | LinkedIn | Instagram

Google’s major change in the way Adwords ads appear

There has been a lot of confusion as to what effect the recent modifications to Google Adwords will have on marketers. Many are unsure if the changes in search results will provide the industry with advantages or disadvantages for their productivity and customer engagement.

What exactly has changed?

The major changes are to desktop search results and include the removal of the text ads that previously appeared on the right hand side of the search results page. The right rail will now be completely clear. In addition, four ads, rather than the previous three, will appear above the organic search results. These results will occur when searches are defined as ‘highly commercial’.

What is highly commercial?

‘Highly commercial’ refers to searches that inquire about purchases, travel and shopping etc. Google’s examples of highly commercial queries include ‘hotels in New York City’ or ‘car insurance’. Although, what many may deem as highly commercial may differ from Google’s definition, which says the term is used for searches in which Google see an intent to purchase. When a query is defined as highly commercial, the top 4 results will be shown as ads and will appear above the organic results.

Why?

Although the new alterations to Google Search may come as a sudden surprise to many people, the idea to remove the right rail of ads has been simmering for some time. The changes to the desktop search results now correspond with the mobile site, creating a common overall user experience for both desktop and mobile users.

How will it affect marketers?

Before the changes occurred, around 65% of non-brand ad clicks were made on the top ads, 30% on the right side and 5% at the bottom. The new changes are said to increase overall audience reach as well as generate more clicks. With more ads at the top of the page, it is likely that there will be a higher level of interaction with target audiences due to the elimination of the the competition from the right hand side. It seems likely that the organic results will also see an increased reach. The recent changes are said to be a fantastic opportunity for PPC marketers, who will see a large increase in clicks generating a greater ROI. Overall, it seems that marketers need not worry to much about the changes, as they seem to be playing to our advantage!

 

Screen Shot 2016-04-18 at 16.52.54

 

If you need help refining your strategy, contact CuCo on 01202911959 or email hidden; JavaScript is required to discuss your Google Adwords strategy and marketing requirements. CuCo are always on hand to apply our expertise to your unique brief.

More News

looking for some creative inspiration?

Call us on 01202 911959 or email hello@cucocreative.co.uk