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CuCo Creative is a integrated branding, strategic, digital agency based in Bournemouth, Dorset that provides creative marketing and advertising solutions to the South Coast, stretching as far as London, UK. CuCo are a RAR recommended agency, a RAR award-winning agency plus DBA members and a D&AD accredited marketing, digital, design, branding agency. We are a creative marketing agency who are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, ecommerce, design, web design and development, WordPress – and offer a strategic approach to marketing consultancy for Bournemouth, Dorset, London, Bristol, Southampton, the South West and beyond.

CuCo’s creative agency HQ is located in the sunny Silicon South of Bournemouth. We’re a branding agency, marketing agency, advertising agency, digital agency, WordPress agency, creative agency, print agency and design agency all integrated into one agency – making CuCo your perfect branding and marketing partner without heavy London agency fees.

Our Bournemouth-based digital, marketing and design teams work together to deliver a wide range of website development skills to a variety of marketing projects for your brand. Our digital services includes web design search engine optimisation (SEO), html emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and ecommerce websites.

CuCo are also a creative print management agency, offering full colour lithographic through to short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers or making your brand come to life with illustration or photography, CuCo are the perfect creative marketing agency and web design agency for Bournemouth and London and everywhere in between.

We are a branding agency that is passionate about driving sales through clever social media advertising and marketing, web design and the development of ecommerce websites and WordPress websites, creative advertising ideas and digital marketing campaigns and are constantly winning new clients all the time. So when you business needs to generate leads, refresh your branding or advertising, or improve your website, speak to advertising agency CuCo about our range of creative marketing solutions for your brand.

Whatever your marketing or advertising requirements may be, CuCo Creative are the marketing agency with the branding agency expertise and marketing knowledge and experience to produce your next marketing campaign, whatever the budget or your location – Bournemouth, Dorset, Hampshire, London, Southampton, Bristol or beyond. Call marketing agency CuCo today to discuss your brand on 01202 911959.

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Aldi reveals spontaneous John Lewis Christmas ad spoof

For many of us the official release of the iconic John Lewis Christmas TV advert has become synonymous with the launch of the festive season, and more importantly a reminder to kickstart our Christmas shopping.

It also signals that a plethora of other Christmas adverts by the UK’s biggest retail giants are about to be released onto our screens, permeating our television viewing from November onwards in a bid to compete for our cash.

EMBARGOED TO 0001 FRIDAY NOVEMBER 6 John Lewis undated handout video still from their latest Christmas TV advert. The retailer has partnered with Age UK for its Christmas ad with a reminder to consumers to consider those who will be alone this year. The full two-minute ad features the whimsical story of a young girl named Lily as she strikes up a connection with an elderly man who she spies through her telescope living alone on the moon. PRESS ASSOCIATION Photo. Issue date: Friday November 6, 2015. See PA story CONSUMER JohnLewis. Photo credit should read: John Lewis/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.

Photo credit : John Lewis/PA Wire

This year budget supermarket Aldi has unveiled a particularly clever and humorous parody of lifestyle brand John Lewis’ festive offering.

Watch it right here!

Aldi’s brand personality and tone of voice continues to evolve ad on ad. Recognising where they sit in the market, they don’t try to compete with John Lewis on brand prestige, instead they use the simple strategy of highlighting their strongest selling point – highly competitive prices.

Unlike rivals including Iceland and Morrisons, retail giant Aldi don’t invest their marketing budget into hefty hire fees for celebrity endorsers like Peter Andre or Ant and Dec. Instead, they take the more straight talking ‘no-frills’ approach to their marketing which has proven popular, particularly with millennials (who also happen to be the next generation of consumers). Aldi are continuously creative, and perhaps more importantly inject a flavour of comedy and an essence humour into the supermarket ad game. It’s a great marketing coup which has allowed them to beat rivals like Tesco and Sainsbury’s not only in accumulating an array of industry awards but more importantly on measurable sales targets!

In market share terms, Aldi is steaming ahead compared with rival supermarkets, gaining 10% of the market along with rival Lidl earlier this year.

Never has Aldi’s Marketing team’s creativity, quick wittedness and aptitude for quick turn around been demonstrated more than in their parody of John Lewis.

Aldi understand quick response marketing. Their advert was out of the door and premiering on our TV screens in a matter of days following the release of John Lewis’ offering. In today’s social media era, consumers are expecting quicker and quirkier responses from their brands and Aldi are certainly delivering.

Unlike in previous years where the response to the John Lewis ad has been largely positive, there is a general feeling that they may have gone too far in trying to pull our heart strings this year, with some consumers clearly becoming bored with John Lewis’ emotive approach. Aldi demonstrated great social listening and were receptive to the fact there wasn’t such a positive response as in previous years, e.g. with Monty and the Bear and the Hare.

Aldi’s approach is refreshing.

According to Aldi’s UK marketing director Adam Zavalis the ad wasn’t premeditated.
“The advert was created spontaneously and from the script sign off to the advert being on air, it took just ten days. A wry sense of humour is one of the key elements of our brand identity and something that has helped us resonate with consumers since 2011, when our very first ‘Like Brands’ campaign was launched.”

A John Lewis spokeswoman acknowledged the parody and said the retailer was “flattered”, but wouldn’t comment further.

Almost quicker than consumers could send a confused tweet, Aldi have parodied supergiant John Lewis and managed to make their advert look passé. Whereas many found the message behind John Lewis’ Advert a little too vague, Aldi’s Christmas advert is accessible to all – like it’s products. Aldi are cleverly piggy backing off of John Lewis’ legendary Christmas advert’s reach.

aldi

Aldi’s Man On the Moon has certainly got people talking. Will this marketing conversation be continued by other brands hoping to replicate it’s success? Perhaps the next generation of consumers are becoming increasingly disengaged by the bombardment of sparkling star-studded stories, contrasted with sentimental tearjerkers. Aldi’s advert offers a light hearted alternative that is accessible to all, like it’s impressively competitive prices.

We foresee that it is going to be a particularly starry Christmas for someone in Aldi’s creative department. All eyes on them for their 2016 strategy as they continue to reach for the moon!

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