CuCo Creative is an integrated branding, strategic, digital agency based in in the sunny Silicon South of Bournemouth, Dorset. We provide creative marketing and advertising solutions to the South Coast, stretching as far as London, UK! CuCo are members of the DBA and are both an RAR recommended and awarded agency. We are also a D&AD accredited marketing, digital, design, and branding agency! Our team are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, E-commerce, design, web design & development, and WordPress, and offer a strategic approach to marketing consultancy.
Our creative marketing and design teams work together to delver a wide range of website development skills and a variety of marketing projects for your brand. Our digital services include web design, search engine optimisation (SEO), HTML emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and E-commerce websites.
CuCo are also a creative print management agency, offering a full colour lithographic through short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers, or making your brand come to life with illustration or photography, CuCo are the perfect integrated branding and marketing partner for the South West, without heavy London agency fees.
Our team are passionate about driving sales through creative marketing solutions, so whether your business needs to generate new leads, a brand refresh, or a website improvement, get in touch with us here at CuCo!
Whatever your marketing or advertising requirements may be, CuCo Creative have the branding expertise and marketing knowledge and experience to produce your next marketing campaign! Whatever your budget or your location, call CuCo today on 01202 911959 to discuss your brand!
P&G have been rated #40 in Forbes’ Global 2000 biggest public companies worldwide and with a consumer reach in over 180 countries, CuCo were delighted to be the selected agency to develop the creative internal communications strategy for Bournemouth’s P&G site. The site needed a new vision for the internal brand between its four sectors and the mission was to unite the individual teams to create a sense of unity between them. Whilst the team was small enough (approximately 200 people) to have a family-feel, it was a complex site where the four divisions were disparate. P&G asked us to pull the divisions together and create a fresh, community-led working environment, where staff were proud to be a part of a special site such as Bournemouth.
Following a series of workshops, CuCo started by polishing the brand’s ‘ingredient words’, including: Atmosphere, Community, Ownership and Mastery, with each having an accompanying strap-line. A Battle Cry was then developed, which would embrace the Bournemouth site’s unique attributes as well as recognise the core values of P&G. ‘Bournemouth Delivers’ was chosen as the selected slogan. To reflect each ingredient word CuCo held a day’s photoshoot art directed by our Creative Director, with P&G staff modelling. Having created a storyboard, we ensured the staff were as relaxed as possible. Along with an excellent photographer, great art direction and the staff’s undeniable enthusiasm, the final photos display the team unity we were striving for. CuCo then constructed the brand identity by combining all three elements. We focused on each of the four divisions and introduced a colour to represent them individually. We intertwined the four colours to represent how each sector would work together, therefore reinforcing a sense of unity amongst the teams.
Once the design of each division was in place, we worked them into individual departments with window and wall displays, banners, coloured posters, signs and more across the site. The graphic of the four intertwined colours was to be replicated on site and run across the walls throughout the building. Our work for P&G ultimately improved staff morale and united each sector of the Bournemouth business underneath one common brand identity. This created an overall close knit team who understand and share the same brand values. With our internal communications branding and strategy, we have optimised productivity as well as positivity in the companies day-to-day operations.