Kent Brushes

Ecommerce website for the world’s oldest hairbrush manufacturer

The Brief

Having already built a strong relationship with Kent Brushes thanks to the success of our digital campaign, the client took note of the huge increase in online sales and realised that as a direct result of CuCo’s campaign they were in need of a brand new website. The prestigious hairbrush brand were looking to develop a site to better support their online sales and improve their 360˚ customer experience. The client also expressed the importance of developing the site with a friendlier UX and UI, whilst still maintaining their traditional rich British heritage. CuCo have a breadth of branding and digital knowledge that would allow us to fully transition their brand into a key digital retailer, therefore Kent Brushes employed our agency as the natural choice to design and develop the new eCommerce website.

The Solution

Following a website audit and an in-depth traffic analysis, CuCo’s design and web development team used CMS platform Magento to design, develop and produce the bespoke, fully-responsive eCommerce website. Keeping business disruption to a minimum was essential, so ensuring a smooth transition between sites was a major part of our process. Alongside content writing and blog pieces, CuCo are responsible for the entire eCommerce site design and build which included the production of unique banners, page layouts and intricate coding mechanisms. The final site is a complex mix of shopping and search facilities, hair advice, heritage and stockist information, customer service, social media links and more. The new site is abundantly more user-friendly and incorporates a modern twist to the brand’s traditionalism in order to cater to their newfound younger audience that had come as a result of CuCo’s social media strategy.

Results

The new platform is now much more fitting of a large eCommerce retailer and following its launch, there was an immediate drop in bounce rates and a dramatic increase in sales conversions. The website also saw its average session time increase by one and a half minutes and have experienced soaring visitor numbers and sales figures. By the site’s second live week, Kent Brushes experienced their best ever online sales figure, seeing an increase by an incredible 75%. Kent Brushes new website has also offered a solid foundation for the brand’s social media to grow on a daily basis, with ever increasing audience numbers.

 

 

Services Provided:

  • eCommerce Website
  • Magento
  • CMS
  • Website Design
  • Website Build
  • Responsive Website
  • Content Writing