From Page To Screen

Marketing Literature

The Brief

The annual From Page To Screen Festival is hosted by Bridport Arts Centre in association with The Electric Palace, and is intended to investigate and celebrate the art of literary adaptation of famous books into on-screen films, building on the heritage of the Bridport Prize. The festival brings recognition to Bridport and the South West as a cultural hub in film and literature, and collateral was required to portray a look that was truly distinctive to the festival itself, in order to inspire people to read more, watch more, write more and produce more films.

The Solution

With a host of brilliant special guests, CuCo worked hard to make sure that Bridport’s 2017 From Page To Screen Film Festival was the most successful yet! Our creative team developed a fun yet intelligent visual look that would highlight the translation between book and film. It was of great importance to deliver a memorable yet striking creative theme that would capture the imagination of potential attendees. A variety of marketing materials for the event would then be created using the creative theme, including a 20 page programme, posters, leaflets and web banners.

Results

The huge success of the 2017 From Page To Screen Film Festival is a great example of how CuCo’s excellent design work has the power to translate into excellent ROI. The festival proved a fantastic success, drawing in its largest ever audience numbers, with performances sold out throughout the entire five days!

The festivals realisation also helped achieve another key goal of encouraging links between the film and book worlds, and overall contributing to the development of a more competitive UK film industry. Through creative design we expanded the area of activity at Bridport Arts Centre, whilst making sure it stayed true to its history and areas of specialisation – helping to build the stature of the film festival to bring recognition to Bridport and the South West as a cultural hub in film and literature.

Services Provided:

  • Brand Development
  • Graphic Design
  • Web Banners
  • Promotional Posters
  • Advertising
  • Programme Design
  • Printed Literature
  • Print Management