Dorset Studio School

Branding a new leaf in education

The Brief

Dorset Studio School is a Dorchester-based studio school for students aged 13-19 who wish to pursue careers in the land and environmental sectors. Students graduate to become professionals in equine care, veterinary nursing, farming and more. Studio schools teach the national curriculum and offer the same academic qualifications as traditional schools whilst also allowing pupils to work towards key, industry-specific technical qualifications. After wowing the marketing team with our in-depth strategic proposal, CuCo were tasked with developing Dorset Studio School’s complete brand identity to prepare for the school’s opening. The client’s brief was to deliver a colourful and energetic brand that would effectively communicate the essence of the new school, to be used in the prospectus and across all other marketing materials.

The Solution

Our creative team developed a strong, distinctive brand mark that gave the school a fresh, modern identity that whilst friendly, still retained a professional feel. The design of the logo was a nod to the seven key building blocks at the heart of the Studio School’s model, but also to the seven arteries into Dorchester (including Poole, Weymouth etc). We then rolled this brand out across the school’s advertising and marketing activities both on and offline. Our proposal offered a detailed approach to ensure we maximised their online presence, therefore we also produced a vibrant responsive website for the school that quickly and simply communicated what they had to offer and how people could find out more in advance of its opening.

Results

Since opening, Dorset Studio School instantly became the highest and fastest recruiting studio school in the UK despite the tough application targets set for the school’s first year of operation. With CuCo’s skillful branding and marketing efforts the enrolment target was smashed by 106% and the school had to open up additional places to meet the huge demand for places. There is now a waiting list for entry to the new school. As a direct result we were also asked to design and develop their partner, Kingston Maurward College’s, multi-site powered by WordPress.

"CuCo's branding work for Dorset Studio School's launch was fantastic and since they have continued to provide us with such a friendly yet professional approach. Their interpretation of the brief was accurate and inspirational and we continue to enjoy working with such a creative team!"

Marketing & Communications Manager, Kingston Maurward College - Sponsor of Dorset Studio School

Services Provided:

  • Brand Definition
  • Branding
  • Brand Guidelines
  • Brand System
  • Advertising
  • Prospectus Design & Print
  • Graphic Design
  • Marketing Literature
  • Responsive Website Design & Build
  • CMS
  • Stationery