Bridport Arts Centre

Seasonal programmes for the beating heart of West Dorset

The Brief

Bridport Arts Centre is a Dorset-based contemporary arts venue, running over 300 events a year and hosting an impressive 10,000+ visitors annually at numerous events and exhibitions. The arts centre approached CuCo whilst searching for an agency to re-develop the company’s branding and revitalise their seasonal programme. Key objectives included increasing annual membership numbers, selling more tickets, increasing footfall and raising the profile of Bridport Arts Centre both locally and regionally. After reviewing Proposals from several agencies, CuCo’s ‘sparky’ ideas and previous experience in the arts centre sector secured our place as the venue’s new marketing partner.

The Solution

CuCo re-branded Bridport Arts Centre and developed a completely fresh creative look for their forty-two page seasonal programme – the marketing resource identified as the venue’s major audience touchpoint. Our designers brought a whole new innovative triangular look to the programme, reflecting Bridport Arts Centre’s contemporary, cutting-edge approach to the arts. We also adapted the flow of the programme to make it more reader-friendly by re-ordering the performance categories into date order. The new design is modern, crisp and minimalistic, whilst also offering an energising and distinctive feel.

Results

The re-brand drew immediate recognition and success for the art centre. Since working with CuCo, Bridport Arts Centre has enjoyed extraordinary success in reaching the wider community in Dorset with their innovative, vibrant events, programmes and exhibitions. Market research suggests that Bridport Arts Centre is perceived as a vibrant place where something is always happening. Enquiries and audience bookings have both increased significantly.

CuCo continue to work with the arts centre delivering all marketing collateral including the seasonal programme, posters, leaflets, venue signage and more.

 

"We always enjoy working on projects with CuCo and look forward to the next season coming around each time. Thank you CuCo for the time and effort you put into each new programme, we absolutely love your work for us! We have had so much positive feedback about the programmes over the years. They send exactly the right messages about our venue and I keep seeing people reading it in the pub which is really nice!"

Marketing Manager, Bridport Arts Centre

"I just picked up your latest June/September programme. As an 'old hand' graphic designer myself, I would like to congratulate your designer on one of the best Arts Centre programme designs I've ever seen. Together with some great photos, it makes every page worth seeing and reading. Brilliant!"

Patron | Bridport Arts centre

Services Provided:

  • Brand Development
  • Brand Logo Design
  • Branding
  • Creative Idea Development
  • Marketing Literature
  • Advertising
  • Signage