Branding: Going to town on a seaside special
CuCo Creative was commissioned by Boscombe's area regeneration group to devise a logo and branding for a far-reaching campaign to promote the renaissance of the 18,000-population Dorset town, which has seen £ millions invested in seafront developments and Europe's first artificial surf reef. The signature Boscombe Life motif and derivatives will feature across a variety of media including press ads, street banners, billboards, posters and stationery.
The ongoing initiative is being backed enthusiastically by traders, councillors and other key community figures. The logo is designed to be warm, optimistic and informal, but with a hint of retro to reflect Boscombe's heritage and culture. The initial campaign will embrace a number of key themes - food & drink, the seafront, shopping, arts & culture - each of which will adopt one of the logo's distinctive background colours. The first 'o' of Boscombe is picked out in a golden yellow to symbolise the rising sun of a new dawn - a simple but effective detail that lends itself to repeated use across an infinite range of campaign slogans.
