Renowned advertising agency M&C Saatchi is to take on the porn business, after agreeing to represent the proposed .xxx domain name operator, ICM Registry. The company is expected to launch a two-phase campaign, the first designed to help sell the purported benefits of the domain to a recalcitrant porn industry, the second to flog the names to punters after the registry launches.

Credits: Saatchi UK
Clients: ICM Registry
Keywords: Advertising – Print

Honda Motor and Matthew Broderick teamed up for a funny parody of the classic 1986 coming-of-age movie, “Ferris Bueller’s Day Off,”  in hopes of wooing active, hip Gen-Yers transitioning between their carefree twenties and their more focused thirties to consider the redesigned 2012 Honda CR-V.

Credits: RPA
Clients: Honda
Keywords: Advertising – TV

Credits: BangkokShowcase, Bangkok, Thailand
Clients: GE
Keywords: Advertising – Press, Outdoor

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Credits: BBDO, Toronto, Canada
Clients: Mercedes
Keywords: Advertising – Ambient

The scents of Old Spice turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. So douse your body regions with the scents of Old Spice and “Smell Better Than Yourself.”

Credits: Wieden + Kennedy, Portland, USA
Clients: Old Spice
Keywords: Advertising – TV

Agency: Smart, Australia
Creative Director: Annie Price
Art Director: Ben Clarke
Copywriter: Darby Hudson
Account Director: Aimee Tarulli
Retouching: Visual Thing

Creative Director: Shaun Northrop
Art Director: Jeroen Manders
Copywriter: Levi Sars
Agency: Bovil DDB, Eindhoven, The Netherlands

Agency: Loducca, São Paulo, Brazil
Creative Director: Guga Ketzer
Head of Art: Cassio Moron
Copywriter: Thiago Bocatto
Art Director: Wagner Fragata

Advertising Agency: LaBase, Mexico
Creative Directors: Candy Crudele, Andrés Cedillo, Luis Amador, Victor Acuña
Art Director: Luis Amador
Copywriter: Victor Acuña
Illustrator: Luis Amador

“The Good Life is Over.”

Advertising Agency: Whatever, Milan, Italy
Art Director: Salvatore Urso
Copywriter: Sara Pollini
Photographer: Moreno Monti
Post production: Matteo Tranchellini Studio
Graphic design: Veronica Scalia
MokeUp: Volume14
Food stylist: Clara Campana
Published: July 2011