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CuCo Creative is a integrated branding, strategic, digital agency based in Bournemouth, Dorset that provides creative marketing and advertising solutions to the South Coast, stretching as far as London, UK. CuCo are a RAR recommended agency, a RAR award-winning agency plus DBA members and a D&AD accredited marketing, digital, design, branding agency. We are a creative marketing agency who are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, ecommerce, design, web design and development, WordPress – and offer a strategic approach to marketing consultancy for Bournemouth, Dorset, London, Bristol, Southampton, the South West and beyond.

CuCo’s creative agency HQ is located in the sunny Silicon South of Bournemouth. We’re a branding agency, marketing agency, advertising agency, digital agency, WordPress agency, creative agency, print agency and design agency all integrated into one agency – making CuCo your perfect branding and marketing partner without heavy London agency fees.

Our Bournemouth-based digital, marketing and design teams work together to deliver a wide range of website development skills to a variety of marketing projects for your brand. Our digital services includes web design search engine optimisation (SEO), html emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and ecommerce websites.

CuCo are also a creative print management agency, offering full colour lithographic through to short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers or making your brand come to life with illustration or photography, CuCo are the perfect creative marketing agency and web design agency for Bournemouth and London and everywhere in between.

We are a branding agency that is passionate about driving sales through clever social media advertising and marketing, web design and the development of ecommerce websites and WordPress websites, creative advertising ideas and digital marketing campaigns and are constantly winning new clients all the time. So when you business needs to generate leads, refresh your branding or advertising, or improve your website, speak to advertising agency CuCo about our range of creative marketing solutions for your brand.

Whatever your marketing or advertising requirements may be, CuCo Creative are the marketing agency with the branding agency expertise and marketing knowledge and experience to produce your next marketing campaign, whatever the budget or your location – Bournemouth, Dorset, Hampshire, London, Southampton, Bristol or beyond. Call marketing agency CuCo today to discuss your brand on 01202 911959.

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Innocent – You’re doing it write

Have you ever picked up a carton, bottle, or food pot from Innocent and smiled inside at what was written on the label? Innocent is a brand that understands the power of exceptional, creative copywriting.

Prior to the launch of Innocent, food packaging had been a fairly sober, stuffy affair. Then BOOM – one day (28th April 1999, if you’re interested) Innocent were on the scene and boy did they know how to use language!


Copywriting is an essential, and often overlooked, element of any brand’s personality. Innocent’s laid-back brand voice echoes through the copy featured at every single one of their customer touch-points, including their packaging, adverts and digital channels.

Whilst Innocent drinks are often significantly more expensive than it’s competitors, the Innocent packaging gives the impression that the brand really cares about it’s buyers. With their catchy brand slogan of ‘Tastes good. Does good,’ the copywriters at Innocent have created a clear, instantly likeable mission statement to help consumers understand and internalise the brand values.


Plus, because the packaging is constantly changing with quirky new labels featuring fun, new ideas, engaging messages and creative, colourful visuals, the perception of Innocent as a fresh, feel-good-factor brand is further reinforced.

Innocent tonuge

Similarly, the Innocent website shuns the usual corporate language we have come to expect from big brands (impressive considering the company is 90% owned by American multinational giant Coca Cola Company) and instead reflects the brand’s personality to a T. Because the web designers make sure you’re only ever reading 20-30 words at a time, the copy feels quick and easy to read. The simple, light-hearted tone also allows the reader to feel instantly at ease and warm-hearted, the way you do when having a casual chat with an old friend.

‘Sign up for love, friendship, a weekly newsletter’

‘…and contain nothing nasty that you wouldn’t add yourself. Plus, they can be heated up in minutes. Win.’

Whilst the more fastidious amongst us may cringe at some of the questionable grammar choices by the brand, the cheerful somewhat spontaneous tone created as a result is completely coherent with the Innocent brand personality. The consistency with which this tone is wielded means that the reader is given the impression that they are always talking to the same ‘person.’ Straplines derived from personal experiences such as ‘shake before opening (not after)’ also signal this association.

With their honest, simple approach, very human slogans like ‘stay healthy, be lazy’ and fun content like the ‘wee-ometer,’ Innocent have made the daily struggle of making healthy choices into something that feels incredibly easy to do (and even fun), somehow managing to appeal to all age groups!


Without a doubt, Innocent’s copywriting has played a huge part in enabling the company to excel within their (very over-saturated) market segment. It has also allowed the brand to cross-sell into other markets, an obvious example being the the book retail market. One publication Innocent have brought to market is entitled ‘Stay heathy, be lazy,’ and incorporates the brand personality into a short, illustrated book, encouraging people to not only drink Innocent drinks, but also live a fun, healthy lifestyle. The book is hilariously written and illustrated in the much-loved Innocent style.

Take a look at the Innocent website and have a look for yourself. Trust us, it’s a refreshing read!

If you need help creating the perfect brand voice, call CuCo on 01202 911959. Let’s talk!

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