Discover CuCo

CuCo Creative is a integrated branding, strategic, digital agency based in Bournemouth, Dorset that provides creative marketing and advertising solutions to the South Coast, stretching as far as London, UK. CuCo are a RAR recommended agency, a RAR award-winning agency plus DBA members and a D&AD accredited marketing, digital, design, branding agency. We are a creative marketing agency who are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, ecommerce, design, web design and development, WordPress – and offer a strategic approach to marketing consultancy for Bournemouth, Dorset, London, Bristol, Southampton, the South West and beyond.

CuCo’s creative agency HQ is located in the sunny Silicon South of Bournemouth. We’re a branding agency, marketing agency, advertising agency, digital agency, WordPress agency, creative agency, print agency and design agency all integrated into one agency – making CuCo your perfect branding and marketing partner without heavy London agency fees.

Our Bournemouth-based digital, marketing and design teams work together to deliver a wide range of website development skills to a variety of marketing projects for your brand. Our digital services includes web design search engine optimisation (SEO), html emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and ecommerce websites.

CuCo are also a creative print management agency, offering full colour lithographic through to short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers or making your brand come to life with illustration or photography, CuCo are the perfect creative marketing agency and web design agency for Bournemouth and London and everywhere in between.

We are a branding agency that is passionate about driving sales through clever social media advertising and marketing, web design and the development of ecommerce websites and WordPress websites, creative advertising ideas and digital marketing campaigns and are constantly winning new clients all the time. So when you business needs to generate leads, refresh your branding or advertising, or improve your website, speak to advertising agency CuCo about our range of creative marketing solutions for your brand.

Whatever your marketing or advertising requirements may be, CuCo Creative are the marketing agency with the branding agency expertise and marketing knowledge and experience to produce your next marketing campaign, whatever the budget or your location – Bournemouth, Dorset, Hampshire, London, Southampton, Bristol or beyond. Call marketing agency CuCo today to discuss your brand on 01202 911959.

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CuCo’s Facebook ad strategy for SafeSip increases online orders by 188%

Over the past decade our insatiable appetite for social media has transformed the way we all share news and correspond with both friends and family on a daily basis. Our love affair with social media continues to sky rocket and in 2016 Facebook alone boasts 1.591 billion monthly active users.

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It’s unsurprising then that for the savvy marketer, paid social advertising presents itself as a compelling and cost-effective sales and marketing proposition. With it’s pinpoint targeting options and fathomless analytical packages, for brands looking to reach out to their audience online, social advertising is where it’s at right now.

 

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Facebook particularly has become the platform of choice for digital-savvy brands looking to make online sales of their product, service or customer experience. According to Hootsuite, social media ad spending is likely to exceed $35 billion by 2017 representing an increase of almost $13 billion in the space of just two years.

As an agency we often talk about our achievements in the world of design, but did you know CuCo also offer the full spectrum of digital marketing services?

We often recommend the integration of paid social media advertising into our client’s campaigns and the direct ROI we are achieving with this approach is tremendous.

Case Study: SafeSip

Social media advertising has been the axiom of our latest campaign with our client SafeSip. SafeSip is the re-usable drink cover that fits virtually any glass, mug, cup or can, stopping drinks spills for good. Not only is it great for spill-prone kids, but also for those who struggle to drink independently due to health related issues.

CuCo have worked on the brand since it’s conception, designing both the logo and the product packaging. We now take an active role in their online marketing comms and sales strategies.

The team at SafeSip were already investing in paid Facebook advertising when they approached us, but were not satisfied with the ROI they were achieving in-house. Bounce rates were at 70% and conversion rates were as low as 2.09%.

CuCo were briefed to both increase SafeSip’s monthly online sales figures as well as achieve a higher conversion rate. Once appointed, CuCo began the process by gaining insight into their current digital audience and their response to SafeSip’s existing comms strategy.

In the context of the product and it’s USPs, CuCo dissected various segments of the SafeSip market, focusing on how the product can appeal to various target groups such as the elderly as well as those with young families.

The website was developed in-house by the client using a popular e-commerce platform. Working within the analytics package of this system, our team immediately noticing a substantial drop off rate between visitors to the site adding to cart and making a purchase, CuCo immediately made suggestions to improve the perceived authenticity of the site. This had an immediate impact on site traffic and sales conversions. Then, ten weeks ago, we began managing SafeSip’s Facebook advertising budget.

We were able to identify the relevant audience demographics through tools such as Google Analytics and Facebook Insights and therefore maximise revenue by using the client’s budget to target the right audiences with relevant, engaging messages. Within weeks of the campaign start CuCo identified the need for a homepage re-design that better directed visitors to the relevant part of the site once they arrived. CuCo designed and integrated the new homepage into the CMS and this resulted immediately in a drop in the bounce rate of 10% and an instant increase in sales.

Direct sales have skyrocketed since. In the ten week period before CuCo started working on SafeSip’s Facebook page, the conversion rate was averaging 2.09%. With only a 13% increase in budget, we have achieved an average conversion rate of 5.3% over the last ten weeks. Revenue has increased by 153% and the order count has increased by a staggering 188%. We have also increased their organic reach exponentially, with thousands of people now aware of and fans of Safe Sip, and actively expressing their interest in the brand and in receiving and engaging with updates from the company via their Facebook accounts. For example, in just one week we were able to achieve a post reach of 630,102.

 

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Screen Shot 2016-02-22 at 13.56.08Page Likes per month on SafeSip Facebook Page

Case Study: Kent Brushes

Over recent months, CuCo has also been managing the social media presence for Kent Brushes across Facebook, Twitter and Instagram and have helped a smooth transition of this quintessential British heritage brand into the digital age.

Our strategy embraced a highly visual campaign combining Kent Brushes iconic rich heritage, with a modern twist to incorporate it’s latest news and newest products. Our campaign created an exciting buzz for the launch of their revolutionary Oooh That’s Nice! hairbrush as well as the reintroduction of their beard brush, one of Kent Brushes timeless classics. We interspersed the use of organic posts with paid advertising to reach out to both customers directly and via suppliers, boutique hairdressers and barbers to drive online sales.

As a result of our paid advertising and our comprehensive organic strategy, interaction between suppliers and customers increased significantly. With the Kent Brushes Instagram account trebling its followers in just three months. Key products we are promoting such as the Beard Brush are constantly selling out on the Kent Brushes online store and our many more of our Followers are millennials who are excitedly awaiting the launch of the ‘Oooh That’s Nice!’ hairbrush coming soon exclusively to Boots stores across the United Kingdom.

After taking note of the huge increase in online sales, we are now working alongside Kent Brushes to develop their new Magento website due for launch in Summer 2016.

 

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Contact CuCo on 01202 911959 or email email hidden; JavaScript is required to discuss social media marketing and advertising for your business. Whether your goal is increasing your followers, encouraging engagement with your brand or generating sales, we are on hand to apply our digital expertise to your brief.

 

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Call us on 01202 911959 or email hello@cucocreative.co.uk