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CuCo’s creative agency HQ is located in the sunny Silicon South of Bournemouth. We’re a branding agency, marketing agency, advertising agency, digital agency, WordPress agency, creative agency, print agency and design agency all integrated into one agency – making CuCo your perfect branding and marketing partner without heavy London agency fees.

Our Bournemouth-based digital, marketing and design teams work together to deliver a wide range of website development skills to a variety of marketing projects for your brand. Our digital services includes web design search engine optimisation (SEO), html emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and ecommerce websites.

CuCo are also a creative print management agency, offering full colour lithographic through to short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers or making your brand come to life with illustration or photography, CuCo are the perfect creative marketing agency and web design agency for Bournemouth and London and everywhere in between.

We are a branding agency that is passionate about driving sales through clever social media advertising and marketing, web design and the development of ecommerce websites and WordPress websites, creative advertising ideas and digital marketing campaigns and are constantly winning new clients all the time. So when you business needs to generate leads, refresh your branding or advertising, or improve your website, speak to advertising agency CuCo about our range of creative marketing solutions for your brand.

Whatever your marketing or advertising requirements may be, CuCo Creative are the marketing agency with the branding agency expertise and marketing knowledge and experience to produce your next marketing campaign, whatever the budget or your location – Bournemouth, Dorset, Hampshire, London, Southampton, Bristol or beyond. Call marketing agency CuCo today to discuss your brand on 01202 911959.

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What should the resolution of screen graphics be?

This entry is part 9 of 10 in the series Design Techniques & Terminology

It is widely thought that all web graphics need to be set to 72ppi (sometimes confused with dpi) because this is “web resolution”. But if you’re only going to look at an image on a screen, its PPI doesn’t matter because the PPI of your monitor is already fixed. Look at the example below:

comparison

Click for larger view

As you can see both these images are 300×300 pixels in size, the first is set to 10ppi and the second is set to 300ppi. On screen they are identical as they are both 300×300, their file size is also identical – so the actual images ppi makes not difference when the image is to be only viewed on screen.

Now when you want to download the image and print it out the ppi comes into play. Here are the print previews of both images onto A4 paper:

10ppi print

300ppi print

If you set the PPI to 10, this is going to make the print out relatively large: at 10 pixels per inch, it will be 30 x 30 inches (300 divided by 10 is 30). If you set the PPI to 300, this is going to make the print out relatively small: at 300 pixels per inch, it will by 1 x 1 inches (300 divided by 300 is 1).

Think of the PPI input as a way to adjust the physical size, not the resolution, of the eventual print-out.

Decreasing the PPI, thus increasing the size of the printout, may seem to produce a lower quality image because the pixels are larger and more visible. But remember, this is only a relative gauge of quality; if you were to stand further away, the image would appear as clear as it did before. The absolute resolution of the image has not changed; there are still as many “pixels” relative to the picture as there were before. So the way to increase the resolution of an image is to produce an image with more pixels, not increase the PPI. But simply re-sampling an image at a higher number of pixels (inputting a new number into the pixels field after the image is already made) is generally not a great way to go about increasing quality, because the computer will likely cram the image full of pixels in weird places. The computer will be inventing colour information that was not originally there so this is when you end up with a pixelated/blurred image. So remember you only can make images smaller and retaining the quality of printed output.

So next time someone tells you to upload images to a website at 72ppi because that is “web resolution,” you can tell them that they have simply added a ridiculous extra step. Unless they are concerned with visitors taking the images from the website and then printing them, the PPI doesn’t matter. A 72ppi image and a 3,000ppi image will appear exactly the same on screen.

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