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CuCo Creative is a integrated branding, strategic, digital agency based in Bournemouth, Dorset that provides creative marketing and advertising solutions to the South Coast, stretching as far as London, UK. CuCo are a RAR recommended agency, a RAR award-winning agency plus DBA members and a D&AD accredited marketing, digital, design, branding agency. We are a creative marketing agency who are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, ecommerce, design, web design and development, WordPress – and offer a strategic approach to marketing consultancy for Bournemouth, Dorset, London, Bristol, Southampton, the South West and beyond.

CuCo’s creative agency HQ is located in the sunny Silicon South of Bournemouth. We’re a branding agency, marketing agency, advertising agency, digital agency, WordPress agency, creative agency, print agency and design agency all integrated into one agency – making CuCo your perfect branding and marketing partner without heavy London agency fees.

Our Bournemouth-based digital, marketing and design teams work together to deliver a wide range of website development skills to a variety of marketing projects for your brand. Our digital services includes web design search engine optimisation (SEO), html emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and ecommerce websites.

CuCo are also a creative print management agency, offering full colour lithographic through to short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers or making your brand come to life with illustration or photography, CuCo are the perfect creative marketing agency and web design agency for Bournemouth and London and everywhere in between.

We are a branding agency that is passionate about driving sales through clever social media advertising and marketing, web design and the development of ecommerce websites and WordPress websites, creative advertising ideas and digital marketing campaigns and are constantly winning new clients all the time. So when you business needs to generate leads, refresh your branding or advertising, or improve your website, speak to advertising agency CuCo about our range of creative marketing solutions for your brand.

Whatever your marketing or advertising requirements may be, CuCo Creative are the marketing agency with the branding agency expertise and marketing knowledge and experience to produce your next marketing campaign, whatever the budget or your location – Bournemouth, Dorset, Hampshire, London, Southampton, Bristol or beyond. Call marketing agency CuCo today to discuss your brand on 01202 911959.

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The power of surprise and delight marketing

The tactics of marketing have evolved dramatically over the last decade, with consumers now demanding more personal and customised experiences from their favourite brands. Despite the spectacular advances in technology, one key marketing principal remains the same – your customers must be provided with unforgettable experiences, slogans or ideas that set you apart from competitors and ensure your brand is memorable. One particular strategy for achieving this, and one that certainly seems greatly under-utilised, is surprise and delight marketing.

Today’s consumers exist in a highly digitalised world, making it more and more difficult to ensure your brand’s digital strategy stands out amongst the vast array of digital experiences on offer. The beauty of surprise and delight marketing is that it cuts through the digital noise, consequently resulting in very happy customers who then perceive your brand in a highly positive light. As a result, many brands are beginning to use the strategy to their advantage, and receiving tremendously successful outcomes.

How does it work?

A recent study at Emory University confirmed that we humans truly love being surprised. Whether it’s a free coffee from your favourite cafe or a 20% discount for being a loyal customer, a small surprise can make a person’s day. The emotion of surprise is extremely influential and triggers an extortionate amount of positive feelings in the brain, including happiness, self-worth and importance. The leader of the study at Emory, Dr. Gregory Berns said, ‘The part of the brain that has always been associated with pure pleasure really cares about when you get something unexpected. So if you get a present for your birthday, that’s nice. But you’ll like it a lot more if you get a present and it’s not your birthday.’ And co-leader Dr. P. Read Montague agreed saying, ‘The region [in the brain] lights up like a Christmas tree on the MRI when your receive an unexpected surprise. That suggests people are designed to crave the unexpected.’

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The power of the surprise emotion makes the surprise and delight strategy highly effective. It operates by targeting groups of people or individuals who are to receive an unanticipated gift or experience. Surprise and delight campaigns can include anything from receiving special, unknown privileges for being a long-time customer, being given a special offer or discount on your birthday, or simply creating special moments for existing or prospective consumers. The most beneficial aspect of this strategy? It has the strength to instantly unify brands and their buyers, creating longer-lasting, stronger customer relations.

Here are a selection of our favourite surprise and delight case studies featuring brands who successfully acquired customers for life and dramatically raised brand awareness.

1) MasterCard ‘Priceless Surprises’

MasterCard have been promoting their Priceless advertising slogan for the last 17 years, and more recently launched their corresponding ‘Priceless Surprises’ marketing campaign. The campaign connects the company with it’s consumers on social media, and offers them unique surprises, such as discounts at local restaurants, free Uber taxis, festival tickets, and recently even VIP tickets to the Grammy Awards! Winners are chosen totally at random and it takes minimal effort to be eligible. All you have to do is, be a MasterCard holder, use the hashtag #PricelessSurprises on social channels Twitter or Instagram, or simply just use your MasterCard. The company now has nearly 100 thousand cardholders in the US (Note to self – become a MasterCard customer).

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2) Beyonce

For Beyonce, the days of publicity tours are long gone. Instead, the star chooses to simply spring surprises on her fans with little to no warning whatsoever. Most recently, Queen B utilised the tactic for the release of her latest album which followed a teaser video aired on american TV channel HBO. The short and snappy teaser gave away very little, only that fans could expect a ‘world premiere event’ the following Saturday night. The tailing event shocked Beyonce’s fans around the world, with the release of her visual album ‘Lemonade.’ Beyonce also took to social media during the event to promote its release. In the first week, Lemonade sold 485,000 copies and earned the singer her sixth consecutive number-one album in the US. Beyonce has had her share of practice though, and is not new to the surprise marketing game. Her previous album ‘Beyonce’ and single release ‘Formation’ both used similar tactics. Keep your eyes peeled for B’s next spontaneous surprise, it could be just around the corner.

Watch the teaser here:

                                   

3) Kleenex

Kleenex combined the power of surprise with social media for an unforgettable campaign. The tissue brand monitored Facebook statuses, looking for people who were posting about being ill with a winter cold. The company located 50 relevant posts that each indicated different degrees of illness, went on to contact their friends for relevant addresses, and prepared each one a special “Kleenex Kit’. Within 1 to 2 hours of the Facebook posts, the poorly people received their unexpected Kit, stocked with an array of get-well Kleenex products. The chosen few were overwhelmed with the excitement of the surprise that 100% of people posted a photo of their personalised kits to their Facebook wall. The campaign created an immense buzz and stirred a trend of people looking to grab the attention of Kleenex for their own Kit. Kleenex acquired over 650,000 impressions and 1,800 interactions highlighting the success of the campaign.

Watch it here:

                                 

Looking to implement a surprise and delight campaign for your customers? Don’t hesitate to contact us on 01202 911959 or email us at email hidden; JavaScript is required.

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