Discover CuCo

CuCo Creative is a integrated branding, strategic, digital agency based in Bournemouth, Dorset that provides creative marketing and advertising solutions to the South Coast, stretching as far as London, UK. CuCo are a RAR recommended agency, a RAR award-winning agency plus DBA members and a D&AD accredited marketing, digital, design, branding agency. We are a creative marketing agency who are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, ecommerce, design, web design and development, WordPress – and offer a strategic approach to marketing consultancy for Bournemouth, Dorset, London, Bristol, Southampton, the South West and beyond.

CuCo’s creative agency HQ is located in the sunny Silicon South of Bournemouth. We’re a branding agency, marketing agency, advertising agency, digital agency, WordPress agency, creative agency, print agency and design agency all integrated into one agency – making CuCo your perfect branding and marketing partner without heavy London agency fees.

Our Bournemouth-based digital, marketing and design teams work together to deliver a wide range of website development skills to a variety of marketing projects for your brand. Our digital services includes web design search engine optimisation (SEO), html emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and ecommerce websites.

CuCo are also a creative print management agency, offering full colour lithographic through to short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers or making your brand come to life with illustration or photography, CuCo are the perfect creative marketing agency and web design agency for Bournemouth and London and everywhere in between.

We are a branding agency that is passionate about driving sales through clever social media advertising and marketing, web design and the development of ecommerce websites and WordPress websites, creative advertising ideas and digital marketing campaigns and are constantly winning new clients all the time. So when you business needs to generate leads, refresh your branding or advertising, or improve your website, speak to advertising agency CuCo about our range of creative marketing solutions for your brand.

Whatever your marketing or advertising requirements may be, CuCo Creative are the marketing agency with the branding agency expertise and marketing knowledge and experience to produce your next marketing campaign, whatever the budget or your location – Bournemouth, Dorset, Hampshire, London, Southampton, Bristol or beyond. Call marketing agency CuCo today to discuss your brand on 01202 911959.

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Tempted to ditch Facebook as a marketing channel? Here’s why you shouldn’t…

With more businesses than ever utilising Facebook as a form of marketing and advertising, brands are becoming more and more exasperated that their messages are being given less exposure than they once were.

With Facebook’s ever-evolving algorithms and regular advertising guideline tweaks,  marketeers have been making their frustrations about the platform known.

Competition for the user’s attention is fierce and even reaching consumers with paid Facebook adverts is becoming increasingly more difficult. Many brands have gone as far as to accuse Facebook of being a money-hungry platform that rewards big businesses who are likely to be higher payers and leaves smaller businesses (lower payers) in the dark.

But should brands with smaller budgets be stop investing in Facebook? Absolutely not. What other channel offers a database of almost 2 billion people where you can personally target each one’s likes and dislikes? Not many that we know of! Where else gives you such valuable information that is so readily available pretty much then and there? Below we discover why your brand shouldn’t ditch the platform just yet.

The Algorithm 

Let’s talk again about the seemingly continuous algorithm changes implemented by Facebook. As bothersome as these adjustments may seem to some, unfortunately they are necessary and without them, you would start to see your ad’s performance suffer. This is because Facebook uses it’s complex algorithm system to filter and reject those ads that don’t adhere to the platforms often enigmatic rules. Without this feature, users News Feeds would be overwhelmingly clogged with an even greater percentage of ads, making users likely to actually drop off the platform altogether due to the continuous amplified hassle of adverts rather than updates from their friends. According to Social Media Today, any Facebook user is eligible to be exposed to as many as 1,500 adverts PER DAY. Adding to that already extortionate number is tipping the balance.

The Targeting

When you know your target audience inside and out, Facebook’s extremely precise targeting function is your best friend. The tool allows you target audiences as broadly as metrics like gender, age group and location, but also to dig as deep as relationship status, your child’s birthday, your level of income or your average purchase behaviour. The intricacy of this complex system is all the more reason to not ditch Facebook just yet.

The Data

Aside from the likes of PPC, leaving Facebook means you are arguably opting out of the most effective gold pot of customer data on the internet. Facebook is probably one of the most powerful advertising platforms available to businesses today so leaving it behind is likely to be an incredibly damaging mistake for your company’s bottom line. One of the most valuable functions Facebook offers is the endless possibilities to retarget.

Have you ever wished for a way to re-communicate with those people who browsed your site but did not take the final step and convert? With Facebook’s Custom Audience targeting tool and the install of a simple Pixel, this is possible! In fact, what about those people who DID buy? With the same tool you are also able to target this group with ads to generate repeat purchases, up-sell and start to build on brand/customer loyalty. Facebook’s opportunity for retargeting doesn’t end there either, the list goes on and on. AND did you know you can now even target your MailChimp database WITHIN the Facebook platform? Check out our blog about that here.

The Reason To Stay

Whether your business has a big budget to invest into Facebook advertising or just a few left over pennies, one of the most important reasons to NOT abandon Facebook is the opportunity it offers to engage and interact with customers, allowing you to build and develop ongoing relationships and create brand loyalty along the way. Keep your followers up-to-date, answers their questions and Like their comments….a little love goes a long way on Facebook!

Need a helping hand getting started with Facebook marketing or advertising? Give CuCo a call now on 01202 911959 or email us at email hidden; JavaScript is required. We’d love to hear from you!

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