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CuCo Creative is a integrated branding, strategic, digital agency based in Bournemouth, Dorset that provides creative marketing and advertising solutions to the South Coast, stretching as far as London, UK. CuCo are a RAR recommended agency, a RAR award-winning agency plus DBA members and a D&AD accredited marketing, digital, design, branding agency. We are a creative marketing agency who are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, ecommerce, design, web design and development, WordPress – and offer a strategic approach to marketing consultancy for Bournemouth, Dorset, London, Bristol, Southampton, the South West and beyond.

CuCo’s creative agency HQ is located in the sunny Silicon South of Bournemouth. We’re a branding agency, marketing agency, advertising agency, digital agency, WordPress agency, creative agency, print agency and design agency all integrated into one agency – making CuCo your perfect branding and marketing partner without heavy London agency fees.

Our Bournemouth-based digital, marketing and design teams work together to deliver a wide range of website development skills to a variety of marketing projects for your brand. Our digital services includes web design search engine optimisation (SEO), html emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and ecommerce websites.

CuCo are also a creative print management agency, offering full colour lithographic through to short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers or making your brand come to life with illustration or photography, CuCo are the perfect creative marketing agency and web design agency for Bournemouth and London and everywhere in between.

We are a branding agency that is passionate about driving sales through clever social media advertising and marketing, web design and the development of ecommerce websites and WordPress websites, creative advertising ideas and digital marketing campaigns and are constantly winning new clients all the time. So when you business needs to generate leads, refresh your branding or advertising, or improve your website, speak to advertising agency CuCo about our range of creative marketing solutions for your brand.

Whatever your marketing or advertising requirements may be, CuCo Creative are the marketing agency with the branding agency expertise and marketing knowledge and experience to produce your next marketing campaign, whatever the budget or your location – Bournemouth, Dorset, Hampshire, London, Southampton, Bristol or beyond. Call marketing agency CuCo today to discuss your brand on 01202 911959.

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Shining a light on iBeacons

Waitrose and Timberland are among the big, household names to have started experimenting with the new Bluetooth-powered technology called ‘iBeacons’. But what are these mysterious pieces of hardware and how exactly do they work?

iBeacons are a type of low-cost, micro-location-based technology that use Bluetooth to transmit messages or prompts directly to a smartphone or tablet. Many advertisers have expressed an interest in utilising the technology as a proximity based marketing tool.

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Image credits: Estimote

Indeed, retail outlets such as Macy’s are planning to adopt iBeacons to boost engagement with customers by providing them with product information and flash sales at the point of purchase.

Have you ever walked into a store knowing exactly what you want but not sure where to find it? iBeacons may be the answer. If the store places iBeacons around the walls and creates a map of their store, the customer (using the app) can choose what item they want and be directed to the exact location of the product, and even be offered the opportunity to buy it there and then with home delivery – all without the need for interaction with the sales staff! The retailers benefit too – gaining invaluable data about their customers’ shopping habits.

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Airports have also started to adopt the iBeacon as a way to provide notifications on gate assignments and delays delivered instantly to passengers phones, thus improving their customers’ overall experience.

So is customer service about to undergo a fundamental change? Perhaps not. Since downloading iOS8 have you wondered how and why you are receiving app suggestions in the bottom left of your phone whilst out and about in town? Here lies the main barrier to the success of iBeacon technology, customers have to voluntarily download and install a smartphone app, turn on their bluetooth and agree to location services for it to work.

However, there’s no need to worry about being suddenly bombarded with notifications. The icon appears on your screen without a noise and will disappear once you are out of the reach of the iBeacon.

We believe that whilst the introduction of iBeacon technology certainty poses challenges, if retailers can offer a candidly beneficial and contextually relevant experience to customers, we believe iBeacon technology has the potential to go mainstream over the next few years.

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Call us on 01202 911959 or email hello@cucocreative.co.uk