Discover CuCo

CuCo Creative is a integrated branding, strategic, digital agency based in Bournemouth, Dorset that provides creative marketing and advertising solutions to the South Coast, stretching as far as London, UK. CuCo are a RAR recommended agency, a RAR award-winning agency plus DBA members and a D&AD accredited marketing, digital, design, branding agency. We are a creative marketing agency who are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, ecommerce, design, web design and development, WordPress – and offer a strategic approach to marketing consultancy for Bournemouth, Dorset, London, Bristol, Southampton, the South West and beyond.

CuCo’s creative agency HQ is located in the sunny Silicon South of Bournemouth. We’re a branding agency, marketing agency, advertising agency, digital agency, WordPress agency, creative agency, print agency and design agency all integrated into one agency – making CuCo your perfect branding and marketing partner without heavy London agency fees.

Our Bournemouth-based digital, marketing and design teams work together to deliver a wide range of website development skills to a variety of marketing projects for your brand. Our digital services includes web design search engine optimisation (SEO), html emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and ecommerce websites.

CuCo are also a creative print management agency, offering full colour lithographic through to short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers or making your brand come to life with illustration or photography, CuCo are the perfect creative marketing agency and web design agency for Bournemouth and London and everywhere in between.

We are a branding agency that is passionate about driving sales through clever social media advertising and marketing, web design and the development of ecommerce websites and WordPress websites, creative advertising ideas and digital marketing campaigns and are constantly winning new clients all the time. So when you business needs to generate leads, refresh your branding or advertising, or improve your website, speak to advertising agency CuCo about our range of creative marketing solutions for your brand.

Whatever your marketing or advertising requirements may be, CuCo Creative are the marketing agency with the branding agency expertise and marketing knowledge and experience to produce your next marketing campaign, whatever the budget or your location – Bournemouth, Dorset, Hampshire, London, Southampton, Bristol or beyond. Call marketing agency CuCo today to discuss your brand on 01202 911959.

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Facebook Ads vs Google Adwords: Which is best for your business?

Google and Facebook are respectively the 1st and 3rd most popular websites on the internet.

Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day worldwide. Facebook has over 1.5 billion monthly active users – More than WhatsApp, Twitter and Instagram combined.

Both platforms offer phenomenal online paid advertising opportunities for markeeters in terms of visibly, leads and sales.

But which is right for your business?

facebook-google-login-shutterstock-510pxOleg Doroshin / Shutterstock

As a digital marketing agency, CuCo are often asked about the differences between Facebook Advertising and Google Adwords, especially in terms of the likely outcomes for our clients.

Until recently, many business owners believed the two were direct rivals and felt they needed to pick one or the other for their digital marketing strategy.

Here we explore the potential costs and benefits associated with using the ad platforms to keep those all-important Average CPCs as low as possible and make sure your ROI is tip top.

Google Adwords

Whether it’s via Google’s Display Network, Search Network or Remarketing, Google Adwords gives you complete control over your daily budget and maximum cost per click. Costs per conversion are easily visible and as you are targeting those who already have an interest in your product or service, they are more likely to convert into sales. These text-and banner-based ads are displayed by Google to users based on their unique preferences and search terminology. Your ad is placed in front of high intent users – people searching for your product (or one similar) in real-time, who are ready to buy now. These will be high-quality leads that are easily targeted with specific messages relating to their search. Google’s database is huge, and using Adwords has the potential to reach 90% of all internet users. Woah. That being said, if you set-up Google Adwords incorrectly, the process can be extremely costly and set-up and management is definitely time-consuming.

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Facebook Advertising 

On the other hand,targeting social media users is a different game altogether. Unlike Adwords, your social media audience are not yet high-intent buyers nor are they searching for specific products…they are not using Facebook to shop. That being said, Facebook is proving to be an extremely fruitful outlet for brands, not only for brand awareness marketing, but also online sales. Facebook’s complex algorithm allows advertisers to target customers based on very specific personal data, demographics, interests and locations to choose consumers they deem will have interest in your advert. As Facebook users increasingly input huge amounts of personal information into their profiles and post daily activity, the Facebook network has an abundance of knowledge about their users, making it’s targeting system more specific than any other. Want to target men who are likely to get engaged in the next year? Not a problem. Women of children aged 01-04 who are interested in brands like Mothercare and the Early Learning Centre? Facebook has you covered. Although Facebook can target the most relevant audience, these consumers are not actively in buy-mode. Facebook ads must capture their attention in just a few seconds amongst a busy newsfeed filled with an array of other products, updates from friends and a number of notifications. Whilst these types of users are low-intent buyers and it will take more to transform them into converters, the room for rapid brand growth and social ‘word of mouth’ is vast and CPCs can be relatively cheap depending on your industry (Some of our clients pay as little as £0.02 per click on their Facebook ads!)

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That’s great, but which is right for my business?

Well, it all depends on your marketing goals.

It could be said that on the whole Adwords helps your brand find new customers, whereas Facebook helps new customers find you. Because Adwords work well when consumers are in buy-mode, they work best when consumers are already of your product/service and are actively seeking to buy it. Using Adwords is more likely to result in immediate sales. On the other hand, Facebook Advertising is great for generating product/service and brand awareness, encouraging consumers to get talking about your brand, attracting leads and guiding them through the buying process. Utilising the social platform can help your brand sell online as well as build an interactive relationship with your customers.

Using both Facebook Advertising and Google Adwords simultaneously will help you to introduce your brand to consumers who were previously unaware they need your product/service and build brand recognition, whilst also attracting leads to your website that are already heading towards the end of the conversion funnel. Employing a two-pronged approach is most definitely the way to go – and is what CuCo suggest to all our new clients interested in the opportunities available in online marketing.

So in summary, advertisers in the know leverage the strengths of both outlets to introduce their brand to new consumers, maximise brand visibility and re-capture existing customers.

Just make sure you Ad-spend wisely, and always track your results.

Interested in incorporating Google Adwords and/or Facebook advertising into your digital marketing strategy? Call CuCo today on 01202 911959 or email email hidden; JavaScript is required and let us show you what opportunities we can open up for your business online!

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