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CuCo Creative is a integrated branding, strategic, digital agency based in Bournemouth, Dorset that provides creative marketing and advertising solutions to the South Coast, stretching as far as London, UK. CuCo are a RAR recommended agency, a RAR award-winning agency plus DBA members and a D&AD accredited marketing, digital, design, branding agency. We are a creative marketing agency who are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, ecommerce, design, web design and development, WordPress – and offer a strategic approach to marketing consultancy for Bournemouth, Dorset, London, Bristol, Southampton, the South West and beyond.

CuCo’s creative agency HQ is located in the sunny Silicon South of Bournemouth. We’re a branding agency, marketing agency, advertising agency, digital agency, WordPress agency, creative agency, print agency and design agency all integrated into one agency – making CuCo your perfect branding and marketing partner without heavy London agency fees.

Our Bournemouth-based digital, marketing and design teams work together to deliver a wide range of website development skills to a variety of marketing projects for your brand. Our digital services includes web design search engine optimisation (SEO), html emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and ecommerce websites.

CuCo are also a creative print management agency, offering full colour lithographic through to short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers or making your brand come to life with illustration or photography, CuCo are the perfect creative marketing agency and web design agency for Bournemouth and London and everywhere in between.

We are a branding agency that is passionate about driving sales through clever social media advertising and marketing, web design and the development of ecommerce websites and WordPress websites, creative advertising ideas and digital marketing campaigns and are constantly winning new clients all the time. So when you business needs to generate leads, refresh your branding or advertising, or improve your website, speak to advertising agency CuCo about our range of creative marketing solutions for your brand.

Whatever your marketing or advertising requirements may be, CuCo Creative are the marketing agency with the branding agency expertise and marketing knowledge and experience to produce your next marketing campaign, whatever the budget or your location – Bournemouth, Dorset, Hampshire, London, Southampton, Bristol or beyond. Call marketing agency CuCo today to discuss your brand on 01202 911959.

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6 top tips to supercharge your Facebook advertising

Facebook is rapidly becoming the go-to social channel for brand’s looking for targeted marketing and advertising opportunities.

But with so much content being published on Facebook every second, competition for space on News Feeds is increasingly fierce. This has resulted in a sharp decline in organic reach that for some Facebook Page Managers is almost heartbreakingly low.

The good news is that boosting your content with even a small amount of ad budget can dramatically increase your visibility.

No matter what the motive is behind your investment in Facebook advertising, be it greater online sales, improved brand awareness or increased page Likes, it is vital any spend of your precious ad budget provides clear and measurable ROI.

Here are 6 important steps you can take to boost your return from Facebook ads:

#1 Research your market

First and foremost, know what your market landscape looks like on the platform. Even before you start developing a project plan, research your competitors. What kind of campaigns are they running? What is and is not working for them? Identify any key sales opportunities they are missing and use these to your advantage.

#2 Define your target audience

The best performing ads are those that target a very specific audience. You can target your ads reach to metrics like age, location, gender and interests.

Think about it like this, if you have absolutely no interest in cars, then you will scroll straight past a car advert. What did the car company end up gaining from you, a person with zero interest in your services? Nothing but loss of budget! The best performing ads are actually those with a very specific audience. Defining exactly who you are trying to target will not only make your life easier, it will also save time and most importantly, money.

# 3 Determine your objective

What specific action do you want the receivers of your advert to take? How do you want to represent your brand? What key messages do you want to get across? Is your goal to increase sales, to collect leads or to drive website traffic? Facebook gives you the option to choose exactly what you want to achieve when setting up a new ad. You can choose from a variety of options so ensuring you are clear about your objective before you begin is essential.

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#4 Creative engagement

Be creative! The most essential part to any ad is making sure it is inviting, exciting and relevant to your target audience. Startups especially should spend time creating images, videos or visuals that are both informative, yet engaging. Interesting, eye-catching content gets more noticed on Facebook.

But stay relevant. A great way to get people engaging with your brand is to get them involved in user-generated content. For example, focusing an advert around a trending event or holiday can get people talking about your brand in a relevant context.

Try promoting competitions. If budget allows, competitions and giveaways are another valuable avenue to test. After all, who doesn’t like a brand that gives away free stuff? Try asking people to share your post or page to be entered into a draw. This will not only spread brand awareness, but will also get the sharers and their friends interested in and aware of your products or services. Competitions are also a great way to lay the ground work to building positive customer relationships.

#5 Acknowledge all engagement

Do not post great paid content and then ignore the reactions. Building relationships with your audience is extremely valuable for social media marketing success, so whether it’s a comment praising your post, asking a question or even negative feedback, always acknowledge every person who reaches out to you.

#6 Track results

In order to truly leverage the power of social advertising, you must understand your audience and how they respond to your ads. Use Ad Manager, Facebook Insights and Google Analytics to see who is visiting, where they are coming from, how they are reacting and which ad content generates the greatest success. There is very little point in running ads without checking how they are performing, how will you know what to improve on? Track, track, track your results and tweak your strategy to optimise maximum ROI for your next campaign.

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Need some assistance getting started? Whether you are a startup brand looking to test out social media advertising, or an established company looking for account management, the CuCo team are always on hand to apply our marketing expertise to your brief. Please do not hesitate to contact us on 01202911959 or at email hidden; JavaScript is required.

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