Discover CuCo

CuCo Creative is a integrated branding, strategic, digital agency based in Bournemouth, Dorset that provides creative marketing and advertising solutions to the South Coast, stretching as far as London, UK. CuCo are a RAR recommended agency, a RAR award-winning agency plus DBA members and a D&AD accredited marketing, digital, design, branding agency. We are a creative marketing agency who are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, ecommerce, design, web design and development, WordPress – and offer a strategic approach to marketing consultancy for Bournemouth, Dorset, London, Bristol, Southampton, the South West and beyond.

CuCo’s creative agency HQ is located in the sunny Silicon South of Bournemouth. We’re a branding agency, marketing agency, advertising agency, digital agency, WordPress agency, creative agency, print agency and design agency all integrated into one agency – making CuCo your perfect branding and marketing partner without heavy London agency fees.

Our Bournemouth-based digital, marketing and design teams work together to deliver a wide range of website development skills to a variety of marketing projects for your brand. Our digital services includes web design search engine optimisation (SEO), html emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and ecommerce websites.

CuCo are also a creative print management agency, offering full colour lithographic through to short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers or making your brand come to life with illustration or photography, CuCo are the perfect creative marketing agency and web design agency for Bournemouth and London and everywhere in between.

We are a branding agency that is passionate about driving sales through clever social media advertising and marketing, web design and the development of ecommerce websites and WordPress websites, creative advertising ideas and digital marketing campaigns and are constantly winning new clients all the time. So when you business needs to generate leads, refresh your branding or advertising, or improve your website, speak to advertising agency CuCo about our range of creative marketing solutions for your brand.

Whatever your marketing or advertising requirements may be, CuCo Creative are the marketing agency with the branding agency expertise and marketing knowledge and experience to produce your next marketing campaign, whatever the budget or your location – Bournemouth, Dorset, Hampshire, London, Southampton, Bristol or beyond. Call marketing agency CuCo today to discuss your brand on 01202 911959.

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5 ways branding attracts new business and boosts sales

Branding is a key factor in attracting new business.

Research consistently shows that better perceptions outsell better products. In the famous Coke/Pepsi blind taste test, Pepsi tends to have a slight advantage, but take the blindfold off and Coke nearly always wins.

The reason why? It all comes down to branding.

In marketing terms, the definition of branding is the sum total of a company value. A brand is made up of intangible ideas, such as USPs and brand values, but also more tangible elements that make up a cohesive and instantly recognisable brand style, such as colours, fonts and logos.

Here we explore 5 key benefits of strong branding and why it’s vital to constantly monitor and improve your brand strategy.

#1 Branding facilitates recognition and familiarity

Customers must be able to look at any element of your brand, and know who you are instantaneously. Think about Ralph Lauren, Apple or McDonalds, they are instantly recognisable as large, successful brands. People feel most comfortable doing business with brands they are familiar with, so keeping your brand consistent and easy to recognise is of extremely high value, particularly in terms of building brand equity if you are hoping to franchise your business in the future.

#2 Branding creates trust

Credibility and trust from your customers is created through the strength of your branding. People use brands they trust, and they trust brands that are polished, well-maintained and communicate a distinct identity. Lack of a clear identity focus will result in uninterested, dismissive customers. A strong brand puts customers at ease as they know what to expect every time they interact with your brand.

#3 Branding emphasises unique selling points

Deciding on a unique selling proposition is possibly the most important decision you can make about your business. Organisations today are competing in the global economy. It needs to be instantly clear why your business deserves to stand out and what sets you apart from competitors. Branding is the best way to highlight your point of difference as early as possible in the customer purchase journey.

#4 Branding generates new customers

Branding enables your company to get referral business, e.g. ‘Have you heard of Brand X?’ Research has shown that customers naturally value and trust their friends sincere recommendations far more readily than marketing messages put out by an organisation motivated by trying to attract their business.

#5 Branding facilitates internal motivation

A distinct brand strategy provides your team with direction and motivation. It tells them how to win. A well-defined brand is one that employees can utilise and deliver in their work. When they understand your mission, they are more likely to feel proud and work in the same direction.

Overall, the most successful branding needs to be built on a strong idea. One that both staff as well as consumers can buy into.

With strong brands come loyal customers and employees!

Contact CuCo at email hidden; JavaScript is required on 01202911959 to discuss branding for your business. Whether you are looking to begin creating your brand identity and strategy, or simply need assistance with visual identity elements, CuCo are always on hand to apply our expertise to your unique brief.

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