They’re creepy and they’re kooky, mysterious and spooky… but even Halloween’s most terrifying creatures don’t come close to the fear some business owners and marketers feel when they start to tackle of the more mysterious and arduous aspects of their marketing. That’s why every day in the week leading up to Halloween, CuCo will be releasing a short article debunking a marketing demon that fills the hearts of our clients with fear and sends shivers down their spines. They say knowledge is power, it’s time to kick some of those skeletons out of your closet.
‘Your brand is what other people say about you when you’re not in the room’ – Jeff Bezos
When it comes to branding, consistency is key. To ensure consumers and employees understand and internalise the brand, it is vital that all touch-points refer back to these values. Of course a big part of this is the visual design elements. But do logo exclusions zones and layout grids give you the kind of nightmares that cause you to wake you in a cold sweat?
Good brand guidelines should be clear, concise and easy to use – there to make your life easier, not insight terror. If used correctly they can save the savvy Marketing Manager heaps of time whilst also helping customers identify your new product/service with your brand, thus ensuring reducing the time and cost of establishing a new product/service in the market place.
Beat the fear
If your brand guidelines are leaving you cowering under your bed then why not ask your agency to develop a fresh set of guidelines that are simple, savvy and razor-sharp. Not only will it make your brand tighter both internally and externally, it will also provide your design agency with a head-start on creating that next project as on brand-accurate as possible.
Still scared? Call us on 01202 911959, sit back, relax and let us guard your delicate brand from those evil drop-shadows and rogue apostrophes.