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CuCo Creative is a integrated branding, strategic, digital agency based in Bournemouth, Dorset that provides creative marketing and advertising solutions to the South Coast, stretching as far as London, UK. CuCo are a RAR recommended agency, a RAR award-winning agency plus DBA members and a D&AD accredited marketing, digital, design, branding agency. We are a creative marketing agency who are experts in delivering integrated marketing campaigns in all areas of branding, advertising, marketing, digital, ecommerce, design, web design and development, WordPress – and offer a strategic approach to marketing consultancy for Bournemouth, Dorset, London, Bristol, Southampton, the South West and beyond.

CuCo’s creative agency HQ is located in the sunny Silicon South of Bournemouth. We’re a branding agency, marketing agency, advertising agency, digital agency, WordPress agency, creative agency, print agency and design agency all integrated into one agency – making CuCo your perfect branding and marketing partner without heavy London agency fees.

Our Bournemouth-based digital, marketing and design teams work together to deliver a wide range of website development skills to a variety of marketing projects for your brand. Our digital services includes web design search engine optimisation (SEO), html emails & email marketing, Google Adwords/pay per click (PPC), database driven websites, content management systems (CMS), social media management, WordPress websites and ecommerce websites.

CuCo are also a creative print management agency, offering full colour lithographic through to short run or personalised digital printing services. We are experts in paper stocks, print finishes, folding techniques and FSC printing. Whether it is rolling out your new brand across creative marketing collateral, print advertising, business cards, business stationary (letterheads and comp slips), packaging, point of sale (POS), brochures, leaflets, flyers or making your brand come to life with illustration or photography, CuCo are the perfect creative marketing agency and web design agency for Bournemouth and London and everywhere in between.

We are a branding agency that is passionate about driving sales through clever social media advertising and marketing, web design and the development of ecommerce websites and WordPress websites, creative advertising ideas and digital marketing campaigns and are constantly winning new clients all the time. So when you business needs to generate leads, refresh your branding or advertising, or improve your website, speak to advertising agency CuCo about our range of creative marketing solutions for your brand.

Whatever your marketing or advertising requirements may be, CuCo Creative are the marketing agency with the branding agency expertise and marketing knowledge and experience to produce your next marketing campaign, whatever the budget or your location – Bournemouth, Dorset, Hampshire, London, Southampton, Bristol or beyond. Call marketing agency CuCo today to discuss your brand on 01202 911959.

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15 Brilliantly Creative Packaging Concepts

Packaging is consistently identified by psychologists as one of the major influencers for our everyday purchase decisions. In fact, research shows that appealing packaging routinely outweighs the more practical assets of a product, such as it’s price point or nutritional value, and this is particularly true when we are actively seeking to try out a new product or brand.

Packaging development throws down a real challenge for designers because it is inherently constrained by function. Whilst it’s essential that packaging stands out on the shelf and appears attractive to consumers, it also needs to protect the product inside, allow for easy storage and enable straightforward distribution.

Not only then does packaging development require creative design expertise – it requires creative problem solving and an understanding of the unique blend of design and engineering. Below are 15 of the CuCo team’s favourite creative packaging concepts of the moment… Which do you think is the most effective and why?

#1 Created by designer Preston Grubbs, these juice boxes are undeniably brilliant – whether they are standing alone or fitted together to create the ‘orange fruit’ shape. Not only are they brightly coloured and designed in a form based around the raw form of the product itself, the packaging also solves the practical issue of juice boxes falling over or being crushed.

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#2 We love this hexagonal honey concept, complete with wooden honey dipper! Created by designer Maksim Arbuzov, the design is simple, yet visually striking and instantly communicates what the product is and it’s quality. The natural form also hints to the naturalness of the product itself.

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#3 This is an absolutely adorable packaging range created by Finland-based communications agency Hasan & Partners. We particularly like the use of the ties on the magenta and yellow packages, which work to give the illustrations the appearance of being fish, whilst not taking away from the fun simplicity of the design.

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#4 We love this ‘intimate care’ packaging concept. A tender peach colour and soft curves have been used to illustrate the human body, with lumps and bumps included! The form also communicates that the manufacturers have ‘nothing to hide’ about the products inside. Amazingly, the products also glows red when touched – an extravagant and innovative feature, made possible through the use of special thermochromic paint.

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#5 Created by international packaging specialist agency PackLab, this cava bottle design instantly adds value to the product when it’s turned upside down – not only are you giving a bottle of bubbly, you’re also giving flowers, and probably receiving a smile. So simple, yet so effective.

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#6 Developed by designer Yunyeen Yong, these fresh fruit juice cartons are targeted at primary school children and aim to encourage the healthy eating message at a young age. The simplified illustration of the sliced fruits is not only highly visually appealing, it also gives young children confidence and independence when selecting their drink, because the packaging instantly clarifies the flavour.

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#7 This packaging is a masterclass in how to take a relatively dull product (coloured socks) and make it instantly more fun and appealing. We love how simply this is achieved and think the colours look more vibrant as a result.

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#8 This packaging concept is called ‘Butchers’ and was created by Kei Meguro, a young illustrator and graphic designer based in NY. We love the way it stands out on a shelf full of clear-plastic wrapped meat. (Although it is a bit strange to be reminded of the formally living, breathing animals we are eating!)

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#9 We love this product range’s packaging for two reasons. Firstly because of it’s simplicity. A white bottle, with a black dispenser and writing. That’s all. But also because of it’s strong message, perfectly placed where the behaviour can be put to action, in the bathroom. The promotion encouraging people to save water also gives the impression that this is an a strongly environmentally conscious company, which is always an added bonus!

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#10 Developed by designer Soon Mo Kang, we think this clothes-hanger tea concept is adorable, but love the fact it’s also functional. Plus who wouldn’t want a closet full of tea?! We just wish our wardrobes were this tidy!

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#11 Developed by Luis Fitch and Uno, this packaging is bold, bright and bursting with personality. Aimed at the hispanic market, we feel the bold colours work very, very well. Which would you pick up?

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#12 If you’re a fan of The Simpsons TV show (and who isn’t?!), this might just be your favourite concept so far. We love this themed collection, designed by Constantin Bolimond, and inspired by the works of Pieter Mondrian. We can’t wait to see the Bart, Lisa and Maggie versions!

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#13 Baaa!! Check out this adorable sheep-shaped swabs tray by designer Pierre-Emmanuel Lemaire. We love the simplicity and the full-integration of the product in the look of this packaging. What about you?

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#14 Superb packaging concept created for Panasonic by Sholz & Friends, one of the biggest advertising agencies in Europe. So simple, yet so effective. Gives an instant reminder of exactly what the product does for it’s user.

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#15 Who knew toilet paper could be so much fun? According to Japanese studio Latona Marketing Inc, some companies throughout Japan routinely give a roll of toilet paper to their customers as a novelty gift to show their appreciation. To make the toilet paper more visually acceptable, Latona created this fun packaging which makes them look like pieces of juicy, delicious fruit. These would certainly brighten up any bathroom! Choose between 4 ‘flavours’ – kiwi, strawberry, watermelon or orange!

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Can’t see your favourite? Share it with us below!

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Call us on 01202 911959 or email hello@cucocreative.co.uk