New identity added to the group
Lexis Click needed a new logo for its email marketing system, Lexis Mail. This had to harmonise with the group of logos CuCo had already created for the company.
Disciplines: Graphic design, brand design, identity, logo
I don’t think it’s “Kraken,” anyways. Always heard it said “kray-kin”.
Recently launched black rum brand Kraken kicks off with a series of online films which explore the mythology of the Kraken, using a nice illustrative style and a little bit of humour.
Credits: Dead As We Know It, New York
Clients: Kraken
Keywords: Advertising – Online
It all depends of your perspective
In another Finansbank print ad for their car insurance, we see “Accident”, where we see one of their billboards from the perspective of an upturned car.
Credits: DDB & Co, Istanbul
Clients: Finansbank
Keywords: Advertising – Print
The other 1%
To promote that fact that CNN Turk in Istanbul claim to have a 99% accurate weather report, we see three executions: “Lightning”, “Meadow” and “Clouds”. Each one features a vertical strip which covers 1% of the image.
Credits: DDB & Co, Istanbul
Clients: CNN Turk
Keywords: Advertising – Print
They build them fast.
Playing on the credit-crunch, Finansbank presents its rapid response to construction finances with a print campaign where birds, kites and a zeppelin collide with buildings that weren’t there yesterday. Tag Line: “Unexpectedly fast project finance. Hassle-free, instant construction loans starting from just 1.64%”.
Credits: DDB & Co, Istanbul
Clients: Finansbank
Keywords: Advertising – Print
New year, new DL
The DL season is here again and we start the task of updating the Adventure Wonderland Super DL for the forthcoming year. This oversized DL uses a five-colour printing process to give it the punch it needs to compete with other leaflets on the rack.
Disciplines: Graphic design, print
You are here…
CuCo has been asked by Athelhampton House & Gardens to produce a new guidebook to the Dorset attraction, for sale on site and in local bookshops.
Disciplines: Graphic design, print
The pen is mighter…
CERCA, Children and Adolescents Center in Brazil, (Centro de Referencia da Crianca e Adolescente) presents a new print advertising campaign reminding us of the impact of words on young people. “Hematoma” e “Sangue” show tiny words, gathered together, appearing on the faces of a boy with a bleeding nose and a girl with a brusied black eye. The Portuguese words, “Palavras também machucam”, are translated as “Words Hurt Too. Any kind of violence against children is a crime. To report call (11) 3115.6119″
Credits: Loducca Publicidade
Clients: CERCA
Keywords: Advertising – Print
The grass is always greener
Internet provider Terra in Brazil has been promoting its online tourism portal with an observation based on the concept, the grass is always greener on the other side of the fence. “Routine sucks” is on the minds of men who wish they were somewhere else, on the snow, on the beach, in the country or in the city. The ads lead to Terra Brazil’s tourism portal, www.terra.com.br/turismo.
Credits: DDB
Clients: Terra
Keywords: Advertising – Print
colours everywhere
Sony is continuing a successful print campaign from 2007, tying the familiar Sony Bravia tag line, “Color Like No Other”, with the names of movies. Monocolor screens spell out Woody Allen’s 1985 film The Purple of Cairo, Joy Dietrich’s 2007 film Tie a Yellow Ribbon, and John McTiernan’s 1990 film Red October. The earlier ads featured Blue Lagoon (1949 and 1980), Blake Edwards’ 1963 film The Pink Panther and Frank Darabont’s 1999 film Green Mile.
Credits: Cerebro Y&R
Clients: Sony
Keywords: Advertising – Print
