Split personality
Here is a campaign that has caused a little controversy in the UK from online UK store dixons.co.uk. We see the ads/posters half styled following the brand guides of well know brick’n'mortar stores (Selfridges, John Lewis and Harrods) before slipping it the Dixons branding. The campaign suggests that the reader goes down to the store to look and the product and get advice then go online and get it cheaper.
Credits: M&C Saatchi
Clients: Dixons
Keywords: Advertising – Print
Hand it to them
Following on from the Brazilain Fedex Express campaign, in this Fedex print campaign we seem visually connecting the sender to the receiver through their boxes boxes.
Credits: BBDO
Clients: FedEx
Keywords: Advertising – Print
can’t wait for yours?
Audi Canada has launched an online campaign promoting a life-size garage door banner, these feature a Audi R8 V10 and are for those who can’t wait for the delivery of their’s, the idea came after the car sold out soon after its release.
Credits: Lowe Roche
Clients: Audi
Keywords: Advertising – Ambient, Online
Nothing soft gets in
Toyota Australia is promoting the rural and workhorse 4WD range with “Australian 4WD Border Security”, a 2 minute television commercial in which “nothing soft gets in”. Launched during the AFL Grand Final on Saturday September 26, the spot will continue in a 60 second format. The ad is launched in conjunction with the fiftieth anniversary of the first Toyota sale in Australia, a batch of Landcruisers chosen for working on the Snowy Mountains Hydro-electric scheme.
Credits: Saatchi & Saatchi
Clients: Toyota
Keywords: Advertising – TV
Don’t take out stuff
New Zealand Insurance promoted their insurance packages with tagline, “Everyone’s always stealing your stuff”. This was brought to life using adshels that has removable stickers of the clothing that could be taken off of the featured pirate, clown and chicken. This was tied in this the NZI Rugby Sevens when has a fancy dress show on the final day.
Credits: BBDO
Clients: NZI
Keywords: Advertising – Print, Ambient
Adventure Wonderland aims for your inbox
Adventure Wonderland has begun using e-marketing to tell customers what is happening at the park. With the help of CuCo, the popular venue is sending out HTML emails to all its registered users, giving details of forthcoming attractions and special offers.
Disciplines: HTML emails, graphic design
obese toys
To promote the Active Life Movement,we are asked “What would happen if your kids toys lived their lives in bed watching television and playing console games?” with the tag line “Tagline: Keep obesity away from your child.”
Credits: Latinworks
Clients: Active Life Movement
Keywords: Advertising – Print
think green
Everyone is going green, here Stella Artois promote their recycling policy, this campaign promotes cans made of 50% recycled aluminium, bottles made of 75% recycled glass, with corrugated packs, paper and cardboard point of sales material made from 100% recycled paper.
Credits: Mother
Clients: Stella Artois
Keywords: Advertising – Print
