Smile when I beat you
In this ad campaign from ASCA, Adults Surviving Child Abuse, we are reminded about the long lasting effects of abuse throughout the lives of victims. The four print advertisements demonstrate how unthinkable it would be if we pretended that child abuse never happens. In one a man is wearing a t-shirt that was given to him by the ‘uncle’ who raped him when he eight. “If only it was this easy to get over child abuse.” is accompanying tag line.
Credits: Whybin, TBWA
Clients: ASCA
Keywords: Advertising – Print, TV
Bitty make you clever
The message that these ads from Vereniging Begeleiding en Bevordering van Borstvoeding (The Association for the Guidance and Promotion of Breastfeeding) in Belgium is that Breastfeeding stimulates the development of your child’s brain. This series features advanced childrens books: Timmy and the Macromolecules, Bernie discovers polynomial equations, Jaco teaches you Fractal Geometry.
Credits: DDB
Clients: VBBB
Keywords: Advertising – Print
in tatters
This ambient communication for IKEA makes use of some of their kitchen items. These appear to be shredding, paring or slicing their price tags indicating progressively lower prices, with the higher prices in tatters.
Credits: Lowe & Partners
Clients: Ikea
Keywords: Advertising – Ambient
Opposites attract
Using the intersection of two shapes to create the shape of the Jeep, this print ad for Chrysler shows that the Jeep is designed for any kind of weather conditions, from snow to desert. All executions have the Arctic Blue and Desert/Tropical Tan overlaying each other to give you a Jeep Green.
Credits: BBDO, Proximity
Clients: Chrysler
Keywords: Advertising – Print
Listen to the print ads
This clever campaign lets you play with the ads (in the print version). It is for Saxsofunny, a sound design company in Sao Paulo, using the phrase, “Toda imagem tem um som”, (Every image has a sound) you are presented with the sounds of thunder (metal sheet), fire (paper) and a typewriter (bubble wrap).
Credits: DM9DDB
Clients: Saxsofunny
Keywords: Advertising – Print, TV, Online
The mac stikes back
An original take for an ad for the Norwegian Mac support company Teknograd. In the past their ads have always the desktop where the Hard Disc icon is under attach in some way. This year they wanted to bas it around the new Leopard desktop wallpaper.
TBWA quote: “We have photoshopped this, in almost 400 layers, but each folder is named individually, so it was a hell of a lot work. Martin Holm, the illustrator and art director, just passed out when we asked him how long time it took.”
Credits: TBWA
Clients: Teknograd
Keywords: Advertising – Print
Snowed under
You just don’t get a perspective of how big the snow fields are at Mammoth Mountain, Southern California’s largest ski resort, and this print campaign tries to go someway to doing that. It shows a skier, snowplow and cabin blanketed by just white to give something of the scale of the snow fields, in terms of vertical rise and annual snowfall. “Over 3500 acres of Terrain”. “Over 3100 feet of vertical rise”
Credits: David&Goliath
Clients: Mammoth Mountain
Keywords: Advertising – Print
Poo-wee
Simple yet effective. This Scholl Odour Attack ad campaign for a foot and shoe powder demonstrates the impact of your foot odour. On the one hand the laces form “stink lines” and on the other they are like your hair standing on end when you smell the stench.
Credits: DDB
Clients: Scholl
Keywords: Advertising – Print
The great outdoors
Don’t worry if you’re not the outdoorsy type, you can still enjoy the benefits of the new Volkswagen CrossPolo – it’s “Not Just for Offroaders” you can still enjoy the comfort of home.
Credits: DDB
Clients: Volkswagen
Keywords: Advertising – Print
…and Action!
Another pitch win for CuCo – this time we have been chosen to brand a London based video production company. Alongside the new identity will be stationery and a CMS based website. (Brand Design, Graphic Design for print & Web Design)
