Dead end job
A German job search site, jobsintown.de, has been appearing on a range of dispensers in a series of campaigns designned at Scholz & Friends Berlin over three years. “Life’s too short for the wrong job!”, is the tag line in each installation. Each of these occupations is a McJob, a term coined by sociologist Amitai Etzioni in a Washington Post article in 1986 and popularized by Douglas Coupland in his 1991 novel Generation X: Tales for an Accelerated Culture. Coupland describes the McJob as “a low-pay, low-prestige, low-dignity, low benefit, no-future job in the service sector.
Credits: Scholz & Friends
Clients: jobsintown.de
Keywords: Advertising – Ambient
Boo
A nice clean poster celebrating halloween. Here a Charity shop in LA beased spooky characters on their logo (bottom right).
Credits: The Miller Group
Clients: Goodwill of Southern California
Keywords: Advertising – Print
What's all the fuss about?
Switch is MTV Networks International’s Global Climate Change Campaign. They like to use exciting methods to get people involved in the global warming issue and visit the MTV Switch website. Using floating billboards in the Amsterdam canals, which looked like the boards were being held by a submerged man with just his hands sticking out of the water, they wanted to tackle global warming. In reality it was two arms mounted on a small remote control submarine.
Credits: Ogilvy Action
Clients: MTV
Keywords: Advertising – Ambient
Another new identity from CuCo
CuCo is developing a new identity for one of the South Coast’s multi-franchise car dealers. The dealer is moving into the dotcom market with its used car division. (Brand Design)
Purrrrrfect
Funny little tv ad for Toyota in Australia for their Corolla. It features Ninja cats and consists of a live action tv advert, outdoor advertising, and an animated graphic novel and is called “Kittens”. The idea is apparently to help connect Toyota with a younger audience and showcase a new edge for the brand.
“We just really wanted to make something a younger audience could be intrigued by, and sell a different side of Corolla, other than how practical it is,” says Micah Walker, Creative Director, Mojo Sydney.
The tv ad, called The Heist, shows a kitten-headed hero battle against a gang of feral ninja cats to grab his supply of fish before taking off in the getaway Corolla hatchback. This storyline is continued in an online animated novel called ‘The Getaway’.
Credits: Publicis Mojo
Clients: Toyota
Keywords: Advertising – TV
Bob Bob Bob
Another simply yet effective idea. How do you differentiate your goldfish when they look the same? What their names on them with a Pilot Water Resistant Marker.
Credits: Grey
Clients: Pilot
Keywords: Advertising – Print
Who dun it
Each billboard is a scene from the book with the page numbers connecting the action to their pages in the book. The four billboards, each featuring a Penguin classic, are “Affair” (shown), “Liberty”, “Psycho” and “Candlestick” (shown).
Credits: Saatchi & Saatchi
Clients: Penguin
Keywords: Advertising – Print
The boogeyman
The boogeyman will always come out in the dark. With these you copy invites you to “Turn off the lights and help [child's name] overcome [their] fear of the dark.” Once the the light are out, a new image appears in fluorescent ink revealing a grown man doing improper things with the little kids. “You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.” Nice use of the medium, creating a hard hitting campaign.
Credits: EuroRSCG
Clients: Children and Adolescents Reference Center
Keywords: Advertising – Print
…swallowed a fly…
Lovely simple black and white illustrations illustrate that Alka Seltzer will deal with whatever you’ve put in your stomach. There are five scenarios: Bear (bow and arrow), Mafia (tapes), Prison (soap), Paparazzi (camera) and Magician (saw).
Credits: BBDO
Clients: Alka Seltzer
Keywords: Advertising – Print
Real software
An independant software reseller inIndonesia commissioned to real life photoshop ad.
Credits: Bates141 Jakarta
Clients: Software-asli.com
Keywords: Advertising – Print
